R Gate Emblem Primary Function: Boitsebiso ba Khampani by Riiid Inc. is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.
SileveraKerafikhe· 2021
R Gate Emblem Primary Function: Boitsebiso ba Khampani
by Riiid Inc.
Client: Riiid Inc.
Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category
Verified Award Winner
Verify Award Status for #120723The Design
About R Gate Emblem Primary Function: Boitsebiso ba Khampani
R Gate Emblem ke moralo oa boitsebiso ba khampani o entsoeng bakeng sa khampani ea theknoloji ea thuto. Letšoao lena le thehiloe holim'a mokhoa oa lesoba la senotlolo. Sebōpeho se lesoba se le tšoeu sa tlhaku ea R se lutse ka har'a sekwere se boputsoa bo tebileng 'me se etsa heke. Heke ke setšoantšo se bonahalang sa monyako o bulang lefatše la thuto le arolelanang liphihlelo tse ncha tsa ho ithuta. Boputsoa bo tebileng ba leoatle ke 'mala oa mantlha. Tlhaku ea R e boetse e sebetsa e le yuniti ea motheo ea ho lekanya bakeng sa taele e tsamaellanang ka boima bo bubeli. Sisteme ea boitsebiso e sebelisoa lisebelisoeng tsa marang-rang le tse siyo marang-rang.
The Recognition
About the Moputso oa Silevera oa A' Design Award
R Gate Emblem Primary Function: Boitsebiso ba Khampani ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. R Gate Emblem Primary Function: Boitsebiso ba Khampani e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. R Gate Emblem Primary Function: Boitsebiso ba Khampani ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- An emblem was created using a keyhole motif. The negative white shape of R in a deep blue square creates R gate. R gate is a visual metaphor of a bridge portal for any students to open the unknown world of education. It is also a symbolic pathway to share Riiid’s Deep Learning based AI technology and new educational experiences with the world. Deep Ocean Blue is the primary color that highlights Riiid’s pioneer spirit in the field of AI Ed like a daring diver explores the unknown area of the deep ocean.
- Dimensions & Packaging
- The ratio of the R gate emblem is 1to 1 ratio. The letter ‘R’ from the logo was used as a base measuring unit. Riiid cube typeface was developed based on the ratio of R. Typeface has two types, Extra Bold and Bold. Transforming from Extra Bold to Bold fonts symbolized portrays Riiid is defining real-world solutions in this important yet undefined field of education.
- Tags
- AI, AI Ed, Education, Branding, CI
- Production Technology
- With image digitalization programs such as Figma, Illustrator, Photoshop, designers developed a new corporate identity design system that can be easily adaptable to offline and online materials
- Design Challenge
- As the company is expanding globally and its business from B2C to B2B, the major creative challenge was to maintain bold look of previous logo but to create an appropriate visual metaphor to embrace next phase of Riiid journey to transform education and improve the lives of students around the world. To reach out for global customers, the new logo has to be distinctive but responsive throughout all types of medium, media channels, and various platforms, from apps to physical space.
- Research
- Riiid provided multiple products in B2C sectors only in Korean markets. Santa TOEIC, the Riiid’s first AI tutor solution, based on deep learning algorithms in 2017, quickly raised number one in education app sales with more than two million users. As Riiid is expanding B2B partnership beyond test prep, Riiid needs to redefine its brand identity that can connect its past and future and embrace different cultural nuances in different regional markets. With CI design renewal, Riiid was seeking to establish a strong visual anchor to tells the Riiid's belief that made the brand grow.
- Inspiration
- Riiid is the AI Ed technology company that believes education should help to discover and unleash the limitless potential of humankind. Every kid and parent believes in their potential at first but loses this belief as they enter the current education system where diversity and individual differences are not fully embraced. New corporate identity visualized the brand's "R" into a keyhole and a portal to represent Riiid is opening up a rusty old mindset and invites everyone to make their own breakthrough to remind of the belief: you are better than you think you are.
- Project Duration
- The rebranding project started in September 2020 and finished in January 2021 in Seoul, South Korea
- Operation Flow
- CI serves a consistent look for internal and external, online and offline communication purposes. R gate becomes a framework for marketers and designers to fill with various images flexibly to represent the immense possibility of the formative learning experience. The R-gate logo clearly communicates the company’s dedicated vision that Riiid is a doorway to future education. For example, an office entrance is a physical R shaped gateway for employees to experience pushing into a new world.
- Team Members
- Chief of Brand Strategy Officer: Sewon Cho
Brand/Content Marketer: Kwangmin Woo
Designer: Minsung Noh
Designer: Juhee Han
Global Brand Designer: Wha Kyung Su
Branded Content PD: Soohyeon Yoon
Producer: Hyekyung Mun
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