Gravity Primary Function: Moralo oa ka Hare oa Sinema by Design Action

Gravity Primary Function: Moralo oa ka Hare oa Sinema by Design Action is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

SileveraKa Hare· 2021

Gravity Primary Function: Moralo oa ka Hare oa Sinema

by Design Action

Client: Design Action

Moputso oa Silevera oa A' Design Award Winner in Ka Hare Category

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The Design

About Gravity Primary Function: Moralo oa ka Hare oa Sinema

Book Text: Gravity ke ka hare ho sinema e Shanghai, China, e koahelang limithara tse likwere tse 2800. Moralo o susumelitsoe ke mohopolo oa hore matla a maholo a khoheleho a theha lesoba le letšo le sothang sebaka le nako. Setsokotsane se sesoeu holim'a siling se hopotsa phello ena, ka mekoti ea khanya e bokellaneng e nyolohang ho tloha tlaase ho ea holimo joalo ka litepisi tse potolohang. Setsokotsane sena se boetse se bopa marako le mokatong. Mela e phallang e koahela marako, ka meralo ea khauta le silevera e sothehang hore e fetohe libopeho tse hopotsang makhasi a phuthetsoeng. Thepa e kenyeletsa lejoe, lipanele tsa molumo, plastic laminate, khaphete le boto ea gypsum.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Gravity Primary Function: Moralo oa ka Hare oa Sinema ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Gravity Primary Function: Moralo oa ka Hare oa Sinema e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Gravity Primary Function: Moralo oa ka Hare oa Sinema ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gravity reshapes the cinema appearance. The white ceiling swirl design mimics the black hole, where numerous particles flow into the trajectory and form a stacked light cove from low to high. At the same time, the swirl design composes the wall and floor design. The walls of the whole cinema are covered with flowing lines, combining gold and silver colour as feature accent, in which the lines are twisted and turned forming the shape of rolled up leaves in this distorted space.
Dimensions & Packaging: 2800 Sq.m
Tags: cinema, white, gravity, entertainment, film, movie, theatre, interior, design action
Production Technology: Stone, Acoustic panel, Plastic laminate, Carpet, Gypsum board
Design Challenge: The whole design is dominated by curve lines. The spiral ceiling design has a direct impact on the floor, the space planning, wall light trough design and so on, each space are closely related to each other. The whirlpool design on the ceiling, it is composed from low to high with different radius extending upward like a revolving staircase. In order to study the relationship between each ceiling swirl, a number of models were made to simulate the dynamics of vortices.
Research: The designer refers to Einstein's theory of “General Relativity”, which mentions that when gravity reaches its extreme, black holes will form, absorb everything, and space-time will be distorted, forming an irremediable scene. This mysterious scene arouses the designer's curiosity and hopes to capture that moment through space.
Inspiration: "When gravity reaches at its extreme, it will form a black hole, absorbing everything, and distort the space and time; forming an irremediable scene." .

Countless particles permeate the silent space, suddenly gravity depicts a track of guides towards the ceiling, and form a huge whirlpool. In the distorted space, particles are reshape and restructured, leaving streamlined traces on ceiling and wall, capturing a moment in space.
Project Duration: The project finished in Jan 2020 in Shanghai, China.
Operation Flow: This project the original site is the earliest airport in China. Designers believe that this place is full of desire for flying from the people in the past, so the design concept hopes to achieve a sense of weightlessness of gravity so that people can have their own sense of flying and satisfy human fantasies about the universe since ancient times. Cinema is a place where audiences can fantasize and dream, so the design should have a story like movie plot, so that design concept directly affects the layout and shape of space, making design more unique and more cinematic.
Patents: Design Action
Team Members: Creative Director: Vincent Li
Designer: Mancy Li
Image Credits: Design Action