Doji Tower Primary Function: Moralo oa ka Hare oa Tšebeliso e Kopantsoeng by Massimo Mercurio - Mercurio Design Lab is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.
SileveraKa Hare· 2021
Doji Tower Primary Function: Moralo oa ka Hare oa Tšebeliso e Kopantsoeng
by Massimo Mercurio - Mercurio Design Lab
Client: Mercurio Design Lab S.r.l.
Moputso oa Silevera oa A' Design Award Winner in Ka Hare Category
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The Design
About Doji Tower Primary Function: Moralo oa ka Hare oa Tšebeliso e Kopantsoeng
Book Text: Doji Tower ke moralo oa ka hare oa mohaho oa mekato e leshome le metso e tšeletseng oa tšebeliso e kopantsoeng o Hanoi, Vietnam. Ka hare ho koahela limithara tse likwere tse 18,204 mme e kenyelletsa mekato ea thekiso, liofisi tsa likhamphani, liofisi tse hiriloeng le resturente mokatong o ka holimo-limo. Puo ea moralo e kopanya likarolo tsa khale le tsa kajeno, e leng se hlahisang sebopeho sa art deco. Lejoe la marble, makhasi a khauta, marulelo a nang le liboksi, mosaic ea Setaliana le likristale tsa Europe li kopantsoe le libaka tse bulehileng, lifensetere tse khōlō tse chitja le marako a khunameng. Sepheo ke sebaka sa ka hare se sa feleng nako se bonahatsang botle ba khauta le majoe a bohlokoa.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Doji Tower Primary Function: Moralo oa ka Hare oa Tšebeliso e Kopantsoeng ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Doji Tower Primary Function: Moralo oa ka Hare oa Tšebeliso e Kopantsoeng e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Doji Tower Primary Function: Moralo oa ka Hare oa Tšebeliso e Kopantsoeng ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mercurio Design Lab developed a new design language that fuses the classical and contemporary. The blend resulted to an art deco sensibility when applied in the various sections and functionalities of the building. As the merge does not draw a clear line to a specific period in architecture, Doji Tower interior brings forth a timeless creation which bestows a peculiar design impression. The combination is an innovation that outlives evolving colours and trends of time and seasons.
- Dimensions & Packaging
- Doji Tower is a large interior project (18,204 sqm) for the corporate headquarters of a client in Hanoi. It is a 16-storey mixed-use development with many functions within the building: corporate offices and a large retail area for the Doji jewellery products. There is also a high-end restaurant at the topmost level.
- Tags
- Mercurio Design Lab, Massimo Mercurio, Doji Tower, Doji Group headquarter, luxury retail, commercial space, art deco, classical and contemporary, classical and contemporary fusion
- Production Technology
- Marbles, golden decors, carpets, Italian mosaic, and European crystals were incorporated in the overall design of the interiors.
Gold leaf, decorative ceiling medallions, detailing in the cornice and baseboard, wall panels, coffered ceilings, and gold finishes emphasised the classical characteristics.
The contemporary feel is manifested in the open spaces with large and rounded windows for natural light to flow in, fluid and curvaceous walls, modern furniture, ornaments, and furnishings. - Design Challenge
- When Mercurio Design Lab was first appointed, the client wanted a classical design to go along with the pre-existing classical imprint of the building. Mercurio Design Lab, an avant-garde studio, took the challenge and developed a new style language which is a fusion between the classical and contemporary. The blend resulted to an art deco sensibility and is made evident in the various sections and functionalities of the building bestowing a peculiar design impression.
- Research
- Doji is a giant in the field of gold, silver, and gems. The brand is embodied by sophisticated men and women who display elegance, confidence, power, influence, passion, and energy. The interior of Doji Tower reflects the same vibrancy and luxury that the brand Doji represents. The design inculcates to the visiting guests and clients a deeper appreciation of the beauty of gold and gems as these are the fundamental inspiration of the interior design and decoration.
- Inspiration
- Doji Gold and Gems Group, a jewelry powerhouse in Vietnam, commissioned Mercurio Design Lab to do the interiors of Doji Tower, a mixed-use development inspired by the shape of a diamond. To connect and let flourish the excitement from the outside to the inside of the building, MDL designed the interiors to reflect the luxurious lifestyle and design innovation the Doji brand is known for.
- Project Duration
- The Doji Tower interior project in Hanoi, Vietnam was completed in 2019.
- Operation Flow
- The first five floors of the tower is a retail space featuring various sections for showing wedding-related themes and giftware such as watches and other luxury jewellery. Aspects of the interiors in these floors have been designed for different clientele targets. Doji headquarter occupies the 6th to 9th floors while the 10th to 15th floors are for office lease. The offices feature high-end and top quality furniture interiors. On the 16th floor, the topmost level, there is a high-end restaurant.
- Patents
- Copyright: Mercurio Design Lab S.r.l.
- Team Members
- Lead Designer: Massimo Mercurio
Design Director: Kimberly Liu
Design Team: Mercurio Design Lab - Image Credits
- Photography: Abluebird Photography
Video: Janne Rey Soriano
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