Thirty Years Anniversary Boitsebiso ba Khampani by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2021 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.
TšepeKerafikhe· 2021
Thirty Years Anniversary Boitsebiso ba Khampani
Client: Salvita Design
Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category
Verified Award Winner
Verify Award Status for #120942The Design
About Thirty Years Anniversary Boitsebiso ba Khampani
Mongolo oa Buka: Mokete oa Lilemo tse Mashome a Mararo ke boitsebiso ba khampani bo entsoeng ho tšoaea lilemo tse mashome a mararo tsa likamano tsa botsamaisi-naha tse tsosolositsoeng lipakeng tsa Lithuania le Jeremane. Letšoao le totobatsa nomoro ea mashome a mararo 'me le kopanya linomoro tse peli le mebala ea folaga ea naha e 'ngoe le e 'ngoe. Ts'ebelisong e kholoanyane, lefeela (zero) le a khaotsoa, e le hore mokhoa oa peo o lule o hlakile, mongolo o lule o baleha 'me sebopeho se sebetse joalo ka ntho ea setšoantšo. Holim'a senoelo, mokhoahlela o phethela lefeela le khaotsoeng. Matšoao a mebala holim'a lebala le lesoeu a ntlafatsa pono. Boitsebiso bona bo hlophisa liketsahalo tsa phatlalatsa le puisano.
The Recognition
About the Moputso oa Tšepe oa A' Design Award
Thirty Years Anniversary Boitsebiso ba Khampani ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Thirty Years Anniversary Boitsebiso ba Khampani e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Thirty Years Anniversary Boitsebiso ba Khampani e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo was created for the German Embassy in Vilnius in order to mark their 30 year anniversary of restored diplomatic relations between Lithuania and Germany. The logo tells a story of two countries who have developed close relations. It is shown by highlighting the number 30 and combining it with the flag from each country.
- Dimensions & Packaging
- To enhance the visibility of the logo, it was decided to use colored signage on a white background.
- Tags
- Anniversary, logo, signage, visual identity, branding, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany
- Production Technology
- Using a larger logo, it came down to a cropped number zero because it does not overload the layout, maintaining good readability and creating a nice graphic element. There was also playful use of the cropped zero on a mug, using the handle of the mug to complete the zero.
- Design Challenge
- To create a successful logo expression of the friendship between Lithuania and Germany.
- Research
- Inspired by the flags of the two states, a modern, stylish and recognizable corporate anniversary emblem was created to visibly frame public events and projects. It will be used by the German Embassy in Lithuania in its external communication throughout 2021.
- Inspiration
- Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Germany recognized the reestablished independence of Lithuania and diplomatic relations were restored.
- Project Duration
- Started in January 2021 and finished February 2021 in Vilnius, Lithuania.
- Operation Flow
- The logo not only commemorates the 30 years of restored bilateral friendship and cooperation, but also looks ahead, towards a common future. The merged numbers are like looking through glasses, upon a road with two different countries headed together in the same direction.
- Image Credits
- Erin Hope Stevens (Copywriter)
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