Public Health Beyond Borders Mofuta oa Bohlokoa: Lenaneo la Boitsebiso ba Pono by Yoske Mitsui

Public Health Beyond Borders Mofuta oa Bohlokoa: Lenaneo la Boitsebiso ba Pono by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2021

Public Health Beyond Borders Mofuta oa Bohlokoa: Lenaneo la Boitsebiso ba Pono

by Yoske Mitsui

Client: Yoske Mitsui

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

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Colors

The Design

About Public Health Beyond Borders Mofuta oa Bohlokoa: Lenaneo la Boitsebiso ba Pono

Mongolo oa Buka: Public Health Beyond Borders ke lenaneo la boitsebiso ba pono le entsoeng bakeng sa sehlopha sa baithuti le mansetla ea sebetsanang le litlhoko tsa bophelo bo botle liahisanong tse sebelisanang mmoho. Letšoao le sebelisa mebala e mehlano. Botala le bolulu li bontša pono ea lefatše ka bophara, athe bofubelu, bosehla le botšo li bua ka moqoqo oa Univesithi ea Maryland, moo kgaolo e thehiloeng teng. Sediko se botjhabela sa bohareng se emela bonngoe le tšebelisano-mmoho. Lentsoe la letšoao le lumellanngoa le mefuta ea mongolo ea mantlha ea univesithi. Letšoao ke le bonolo, le ka fetoleloa boholo, ebile le ka arolwa ka likarolo, 'me le sebetsa ka mmala o le mong le maemong a mangata a boholo lingoliloeng le mecheng ea dijithale.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Public Health Beyond Borders Mofuta oa Bohlokoa: Lenaneo la Boitsebiso ba Pono ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Public Health Beyond Borders Mofuta oa Bohlokoa: Lenaneo la Boitsebiso ba Pono e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Public Health Beyond Borders Mofuta oa Bohlokoa: Lenaneo la Boitsebiso ba Pono e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.