Yudong CUN Mosebetsi wa Sehlooho: Moralo wa Mascot by Linggaung Chen, Sf Zhang and Cy Zhao

Yudong CUN Mosebetsi wa Sehlooho: Moralo wa Mascot by Linggaung Chen, Sf Zhang and Cy Zhao is a highly esteemed winner of the very prestigious 2021 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2021

Yudong CUN Mosebetsi wa Sehlooho: Moralo wa Mascot

by Linggaung Chen, Sf Zhang and Cy Zhao

Client: Communication University of Zhejiang

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Yudong CUN Mosebetsi wa Sehlooho: Moralo wa Mascot

Mongolo wa Buka: Yudong CUN ke moralo wa mascot o entsoeng bakeng sa motse wa Yudong, e leng motse oa lipeinting tsa lihoai o naheng ea China. Mascot e thehiloe ho setshoantsho sa hlapi seo e leng sona se tloaelehileng motseng ona. Hlapi e ngotsoe joalo ka sebopeho se bonolo sa cartoon 'me e kopantsoe le mefuta ea lipeinting tsa lihoai tsa lehae hammoho le matshwao a folaga tsa linaha tse fapa-fapaneng lefatsheng. Sephetho ke sehlopha se mebala-bala sa litshoantsho se kopanyang setso sa lehae le setaele sa pono sa machabeng. Mascot ha e na boholo bo tsitsitseng mme e ka hlahisoa e le setshoantsho se sa sisinyeheng kapa se tsamaeang (animated).

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Yudong CUN Mosebetsi wa Sehlooho: Moralo wa Mascot ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Yudong CUN Mosebetsi wa Sehlooho: Moralo wa Mascot e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Yudong CUN Mosebetsi wa Sehlooho: Moralo wa Mascot e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a mascot image designed for Chinese farmers' painting village. Yudong village, as the most distinctive style of farmers' painting village in China, is a cartoon image with international style, which makes it easy and humorous to be accepted by people. Through the design of this cartoon image, it conveys the artistic style of Yudong village, and also realizes the integration with the symbols of the world.
Dimensions & Packaging: It has no fixed size and can be made according to the required size.
Tags: Chinese elements, international style
Production Technology: Using the method of graphic creative design, the combination of fish cartoon image and different elements is realized. Through the way of graphic design, Chinese elements and world elements are integrated to achieve a group of colorful cartoon image design.
Design Challenge: The biggest challenge of this design project is to combine Chinese elements, the world's rich and the cartoon image of fish, and have the beauty of international style.
Research: Methods: using the method of graphic creative design, Chinese elements and world symbols were integrated into the cartoon graphics of fish to realize the combination of Chinese elements and international symbols. Tools: Photoshop, Illustrator
Inspiration: The inspiration of this design comes from the characteristic "fish" figure of Yudong village. Through the design, a vivid and interesting cartoon image is realized. In terms of design and application, the first is to integrate the fish graphics with the farmers' paintings in Yudong village, and the second is to integrate it with the national flag symbols of all countries in the world. It presents a cartoon image with local cultural elements and international style.
Project Duration: The project started in April 2020 in Hangzhou and finished in August 2020 in Hangzhou
Operation Flow: The design of this group of cartoon images can be made into static or dynamic effects according to the needs of publicity.
Team Members: Designer: Lingguang Chen,
Designer: Chao Yang,
Designer: Shifeng Zhang,
Designer: Chunyi Zhao，
Designer: Hao Xu，
Designer: Zikun Chen
Image Credits: Image #01 : Designer Linguang Chen
Image #02 : Chao Yang，Chunyi Zhao
Image #03 : Shifeng Zhang, Hao Xu
Image #04 : Zikun Chen