Diplomatic Relations Mosebetsi wa Motheo: Moralo wa Letshwao (Logo) by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

SileveraKerafikhe· 2021

Diplomatic Relations Mosebetsi wa Motheo: Moralo wa Letshwao (Logo)

by Salvita Bingelyte

Client: Salvita Design

Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Diplomatic Relations Mosebetsi wa Motheo: Moralo wa Letshwao (Logo)

Diplomatic Relations ke letshwao (logo) le entsweng bakeng sa Ofisi ya Boemeli ba Jeremane (German Embassy) e Vilnius. Moralo ona o tshwantshetsa dikamano tse pakeng tsa Lithuania le Jeremane. O kgothaditswe ke difolakga tsa naha tse mmala tse tharo, mme ho ile ha thadwa matshwao a mararo a tshekilweng bakeng sa naha ka nngwe ka mebala ya folakga ya yona. Matshwao ana a matha e le mahlakore a mabedi a tshwanang, jwaloka meraba ya terene e arohanang mme ebe e boela e kopana hape. Matshwao a tshekilweng a mafubedu a kopantswe ho emela setswalle le bonngwe. Letshwao le nang le mebala le behilwe holima setulo se sesweu mme le ka sebediswa dipampiring tsa lengolo, papatso ya ka ntle le dimpho tsa dikhamphani. Ho pheta-pheta letshwao lena ka mothaladi ho theha mokgabiso o itseng.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Diplomatic Relations Mosebetsi wa Motheo: Moralo wa Letshwao (Logo) ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Diplomatic Relations Mosebetsi wa Motheo: Moralo wa Letshwao (Logo) e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Diplomatic Relations Mosebetsi wa Motheo: Moralo wa Letshwao (Logo) ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo was created for the German Embassy in Vilnius to symbolize diplomatic relations between Lithuania and Germany. Inspired by tricolor national flags, three check marks were created for each country using the colors of their flags. The marks represent two parallel sides, like train tracks heading in opposite directions, but coming back together again and being connected. The red check marks are combined, representing friendship and unity between the two countries.
Dimensions & Packaging: To enhance the visibility of the logo and keep original colors, it was decided to use a colored symbol on a white background.
Tags: Logo, symbol, visual identity, branding, corporate identity, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany
Production Technology: The symbol of Lithuanian German cooperation is easily applied to stationery, outdoor advertising and corporate gifts. Combining more symbols in one line creates a pattern that can be used in many places.
Design Challenge: After drawing numerous symbols, it finally came to a modern and memorable logo design which will be used by the German Embassy in Lithuania for its external communication, events and promotional goods.
Research: A national flag is the most easily recognizable country symbol, so while searching for similarities between the two countries, the same patterns stood out in their flags and it was decided to find symbols that could seamlessly utilize these patterns, hence the check marks became a logical design solution.
Inspiration: Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Lithuania regained its independence just a few months after the reunification of Germany and diplomatic relations were restored.
Project Duration: Started in January 2021 and finished February 2021 in Vilnius, Lithuania.
Operation Flow: The symbol highlights the relationship between the two countries by visually uniting the colors of their flags. The logo reflects the moment when two countries diplomatically unite, moving forward together into the future. The colorful marks provide a dynamic symbol, expressing the multifaceted relationship between Lithuania and Germany.
Image Credits: Erin Hope Stevens (Copywriter)