Happetsy Boitsebiso ba Letšoao ka Anamarija Leljak

Moralo oa Happetsy Boitsebiso ba Letšoao ka Anamarija Leljak ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

SileveraKerafikhe· 2021

Happetsy Boitsebiso ba Letšoao

ka Anamarija Leljak

Moreki: Happetsy

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe

40,827

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #122375

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Happetsy Boitsebiso ba Letšoao

Happetsy ke boitsebiso ba letšoao bo entsoeng bakeng sa k'hamphani ea lihlahisoa tsa liphoofolo tsa lapeng. Moralo o kopanya setaele sa khale sa retro le bonyane ba sejoale-joale. Semelo sa retro se hlahisoa ka mefuta ea mebala, mongolo o ngotsoeng ka letsoho, le lipaterone tsa lintlha tse chitja. Litlhophiso tse hloekileng, libaka tse bulehileng, le mongolo oa sans serif li eketsa serapo se secha sa sejoale-joale. Letšoao le kopanya setšoantšo sa katse le ntja le khutlonne, sebopeho se amanang le botsitso le botšepehi. Litšoantšo tsohle li ne li tsoletsoe e le li-vector 'me tsa fanoa ka mebala ea RGB, CMYK, le Pantone bakeng sa ponahalo e tšoanang mecheng eohle.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Happetsy Boitsebiso ba Letšoao ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Happetsy Boitsebiso ba Letšoao e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Happetsy Boitsebiso ba Letšoao ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.
Boholo le Phuthelo: Thank you cards are printed on matte paper of 200g. These printing decisions were made in order to present the brand product offer. Happetsy offers quality and yet affordable products. In order to keep the brand's visual story coherent, all the graphics and illustrations were vectorized and saved as print-ready files.
Lithegi: Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise
Theknoloji ya Tlhahiso: All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Phephetso ya Moralo: Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.
Dipatlisiso: Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.
Kgothaletso: The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work.
Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions
Nako ya Projeke: The project started in March 2019 and finished in May 2019 in Denmark.
Tsamaiso ya Mosebetsi: The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.
Litlotla tsa Setshwantsho: Image #1: Creator: Anamarija Leljak, Logo design,2019.
Image #2: Creator: Anamarija Leljak, Business Cards, 2019.
Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019.
Image #4: Creator: Anamarija Leljak, Stationery design, 2019.
Image #4: Creator: Anamarija Leljak, Merchandise, 2019.