Xphere Mosebetsi wa Mantlha: Ho Fetolwa Ha Boitsebiso ba Khampani by Yibang Design and Xiner Zheng

Xphere Mosebetsi wa Mantlha: Ho Fetolwa Ha Boitsebiso ba Khampani by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2021

Xphere Mosebetsi wa Mantlha: Ho Fetolwa Ha Boitsebiso ba Khampani

by Yibang Design and Xiner Zheng

Client: Yibang

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xphere Mosebetsi wa Mantlha: Ho Fetolwa Ha Boitsebiso ba Khampani

Mongolo wa Buka: Xphere ke moralo wa boitsebiso ba khampani o entsweng bakeng sa lebitso la Rongxing. Lebitso Xphere le tswa lebitsong la Sechaena la khampani Rongxing, le bolelang sebaka se atlehileng. Boitsebiso bona bo kopanya moelelo wa lebitso la Sechaena le lebitso la Senyesemane ka puo e le nngwe ya pono. Letshwao le hlahiswa ke sebopeho sa naledi, mme ho sebediswa temo e tshwanang mabapi le matshwao a mabedi a Senyesemane le a Sechaena. Mebala e matla le ditshwantsho tse matla di totobatsa mola wa dihlahiswa tsa boemo bo phahameng. Dintho tse hatisitsweng di sebedisa pampiri e boima e sa phatsimeng, mme khadi ya khoebo le khadi ya leboha di na le letshwao le hatisitsweng ka mokgwa o phahameng (embossed).

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Xphere Mosebetsi wa Mantlha: Ho Fetolwa Ha Boitsebiso ba Khampani ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Xphere Mosebetsi wa Mantlha: Ho Fetolwa Ha Boitsebiso ba Khampani e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Xphere Mosebetsi wa Mantlha: Ho Fetolwa Ha Boitsebiso ba Khampani e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Dimensions & Packaging: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Tags: Xphere, Visual Identity, Commercial, Branding
Production Technology: Adobe Photoshop, Illustration, and InDesign.
Design Challenge: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Research: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspiration: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Project Duration: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Operation Flow: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Team Members: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Image Credits: Yibang