Platanus Primary Function: Boitsebiso ba Khampani by Pedro Panetto

Platanus Primary Function: Boitsebiso ba Khampani by Pedro Panetto is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

SileveraKerafikhe· 2021

Platanus Primary Function: Boitsebiso ba Khampani

by Pedro Panetto

Client: Pedro Panetto

Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category

41,598
Verified Award Winner
Verify Award Status for #123099

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Platanus Primary Function: Boitsebiso ba Khampani

Platanus ke boitsebiso ba khampani bo entsoeng bakeng sa ofisi ea psychiatry e nang le mokhoa o bontšang botho tlhokomelong ea bongaka. Lebitso le bua ka sefate sa platanus sehlekehlekeng sa Kos, moo Hippocrates a neng a ruta bongaka ho lingaka tsa pele. Letshwao le kopanya kholomo ea Segerike, sebopeho sa sefate, makhasi, litholoana, makala le orolotshepe, tse taketsoeng ka mola o le mong o tsitsitseng. Mongolo o hlophisitsoe ka ho khetheha bakeng sa letoloana lena mme o latela litekanyo tsa letshwao. Mekhoa, litšoantšo le lipampiri li phethela puo e utloahalang ea pono.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Platanus Primary Function: Boitsebiso ba Khampani ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Platanus Primary Function: Boitsebiso ba Khampani e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Platanus Primary Function: Boitsebiso ba Khampani ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of this brand connects to an ideal of bringing more humanism to hospital medical care and all relationship among people from bio-medical areas. This is the principle in the history of medicine and we believe this principle must be restored. _Platanus _ is a psychiatry office with a humanized vision.
Production Technology: The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts; the typography was designed exclusively for the brand and used the format of the symbol as its main parameter. Thereby everything was connected, the typography follows the symbol and the symbol follows the historical and organic concepts behind the name Platanus. Other graphics, patterns and stationery makes a really coherent visual language for Platanus.
Design Challenge: The biggest challenge was how the concepts and visual references should interact in the symbol. We have different elements: a Greek column, a structure in the shape of a tree, Platanus leaves, fruits, branches and an hourglass. All these elements have a strong bond to the conceptual basis of the brand; making all these concepts converge to a visual symbol was extremely laborious, but we managed to blend everything, using the same trace, and achieving perfect harmony.
Research: The research sought for concepts related to medicine within a humanistic perspective. This led us to its roots in Greece and the teachings of Hippocrates. So we have the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of the mankind. After the historical research, it was understood that the sum of these concepts should be represented visually.
Inspiration: On the island of Kos in Greece, Hippocrates taught medicine and his ideals to the first doctors under a tree, a Platanus tree. The company has received the same name because it defends the same ideals: the search for the truth, respect for life, love of the medical art, human solidarity, the desire to serve, a good conduct and sincere interest for those who suffer. Visually the inspiration comes from elements of ancient Greek architecture blended to the organic and live aspect of a tree.
Operation Flow: The visual identity created for Platanus performs better than other common brands because all of its graphical elements and visual styles are deeply connected. Everything points toward the same concept; therefore the power of this brand is intensified through its design.

Read the Press Release