La Boutique Jzn Moralo wa ka Hare wa Lebenkele la Dijo tse Monate by Millton Yu

La Boutique Jzn Moralo wa ka Hare wa Lebenkele la Dijo tse Monate by Millton Yu is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

BoronseKa Hare· 2021

La Boutique Jzn Moralo wa ka Hare wa Lebenkele la Dijo tse Monate

by Millton Yu

Client: M. INTERIOR DESIGN Co., LTD

Moputso oa Boronse oa A' Design Award Winner in Ka Hare Category

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Colors

The Design

About La Boutique Jzn Moralo wa ka Hare wa Lebenkele la Dijo tse Monate

La Boutique Jzn ke moralo wa ka hare wa lebenkele la dijo tse monate (pastry) o Taipei, Taiwan, o phethetsweng ka Pulungwana (November) 2019. Sebaka sa dimithara tse ka bang 68 tse hlahlamang se hlahisa letshwao la lebenkele le nang le lilemo tse lekgolo ka mokgwa wa sejwalejwale. Mmala o sa benyeng wa gauta-pinki (matte gold-pink) o nkile sebaka sa mmala o kgubedu (rouge) wa metjeko ya setso, mme o fa lebenkele semelo se bonolo le se kgutsitseng. Dibopeho tsa dikwar테 le dipotoloko di sebetsa jwaka matshwao a khampani mme di hlaha ka mokgwa wa lefensetere la Sechaena le nang le grid, sebopeho sa siling, mmoho le mokgatlo o kobehileng wa counter, dikgoro tsa dikabinete tse lohilweng ka rattan le dibaka tsa ditulo, hammoho le mela ya tshepe e beilweng fatshe.

The Recognition

About the Moputso oa Boronse oa A' Design Award

La Boutique Jzn Moralo wa ka Hare wa Lebenkele la Dijo tse Monate ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. La Boutique Jzn Moralo wa ka Hare wa Lebenkele la Dijo tse Monate e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. La Boutique Jzn Moralo wa ka Hare wa Lebenkele la Dijo tse Monate e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a leading brand in the upscale HAN PASTRY market, JZN and its design team for the new store are committed to creating a unique EXPERIENCE STORE to incorporate the warmth of the century-old pastry business with modern spatial aesthetics. It sets a high standard to be in line with the image of five-star hotels and international fashion brands to welcome tourists from all over the world.
Dimensions & Packaging: The project is 68 square meter.
Tags: Commercial, Shop, Interior Design, Space, Food
Production Technology: To differ from traditional pastry store, the designers carefully choose their use of color tone, interior construction material, and take on space planning. Rouge color, widely used in traditional wedding ceremonies, as well as the festival, is replaced by matte-gold-pink color to form a highly impressive soft color tone in the space. The choice of design helps the brand get rid of the old-fashioned image and become vibrant and young instead. Through marketing strategy, it expands the customer base and invigorates this century pastry brand simultaneously.
Design Challenge: The design team takes the design challenge to re-present a sense of elegance inherited from the traditional pastry brand while balancing between tradition and contemporary. The focus on the representation of traditional elements keeps the Brand Legacy. While shaping the space through the eyes of contemporary, and incorporating chic elements to re-present tradition, the boutique pastry store brings out the recurrence of the sense of joy and happiness of old time.
Research: The shapes of square and circle are the brand symbol. While the word for square in Chinese means scope and standard, the word for circle in Chinese means Harmony. The symbols of square and circle are used as the visual image in the Chinese boutique pastry store, including the pattern of Chinese gridded window, the shape of the ceiling, the arc angle desktop, woven rattan door of the cabinet, woven rattan chair back as well as the pattern of metal wire embedded on the floor.
Inspiration: While walking into the matte-gold-pink visual delight, embraced by the chic and elegant atmosphere from inside and outside the Chinese gridded window, one can surely feel a sense of joy and happiness in the space.
Project Duration: The project finished in November 2019 in Taipei, Taiwan.
Operation Flow: When a pastry store is presented with spatial aesthetics and exquisiteness to showcase boutique pastries in high-quality packaging, this design project provides an answer to the boutique marketing strategy for traditional classic pastry business. It sets up a high standard in the quest for brand innovation.
Team Members: Designer: Millton Yu
Image Credits: Image #1-5: Photographer Alvic Han, La Boutique Jzn, 2019.