Shin Tay Yuan Primary Function: Moralo oa ka hare oa Feketheri ea Bohahlauli by Googoods is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.
SileveraKa Hare· 2021
Shin Tay Yuan Primary Function: Moralo oa ka hare oa Feketheri ea Bohahlauli
by Googoods
Client: Googoods
Moputso oa Silevera oa A' Design Award Winner in Ka Hare Category
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- Verified Award Winner
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The Design
About Shin Tay Yuan Primary Function: Moralo oa ka hare oa Feketheri ea Bohahlauli
Book Text: Shin Tay Yuan ke moralo oa ka hare oa feketheri ea bohahlauli bakeng sa k'hamphani ea decal ea letsopa toropong ea New Taipei City, Taiwan. Moralo o sebelisa thepa ea feketheri. Poleiti e nang le masoba e bonoa monyako. Mohopolo o tsoa ho khatiso ea sekrine (screen printing), sesebelisoa sa bohlokoa ts'ebetsong ea decal, se sebelisoang le lifensetereng tse leketlileng le sistimeng ea matšoao. Lifekethering tsa letsopa, lisebelisoa li bokelloa hodima matlapa a lifate bakeng sa ho li sebetsa habonolo, mme ponahalo eona e fetotsoe hore e be khaontara. Nalane ea k'hamphani e bontšoa ka litšoantšo ho fapana le mengolo e melelele. Sebaka sena se hlalosetsa baeti ka indasteri ea decal ea letsopa.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Shin Tay Yuan Primary Function: Moralo oa ka hare oa Feketheri ea Bohahlauli ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Shin Tay Yuan Primary Function: Moralo oa ka hare oa Feketheri ea Bohahlauli e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Shin Tay Yuan Primary Function: Moralo oa ka hare oa Feketheri ea Bohahlauli ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Factory materials are used. The punched-plate is immediately seen when entering the entrance. In addition to modifying the original space decoration, the design concept also comes from the screen printing. It is one of the important tools in the applique process, and it is also used in hanging partitions and indicating systems. When making ceramic decals, the utensils are stacked on wooden boards for easy operation, which is a common scene in ceramic factories, and it is transformed into the counter. The white space with white T-shirt at the entrance is like the white porcelain before the decals. The founder said: “The decals are like the printing on a white T-shirt. googoods have also extended the products to interior design, such as the table use of tiles and tableware used on site.”
- Dimensions & Packaging
- The area of the project is 272 sqm.
- Tags
- interior, space, experiential space, design, googoods, exhibition, culture
- Production Technology
- Wood, Steel, Ceramic Tile, Punched-plate, Porcelain
- Design Challenge
- Distorted space, arrangement of significant database, arrangement of the service aspect, and the future branding integration as well as early matching of strategic execution.
- Research
- The Research objective was to learn and understand the brand's spirit and essence. And how could we let everyone understand the production has not come easily and value each product.
- Inspiration
- Yingge used to be a major ceramic town in Taiwan, but it has been through the problems of population and industry relocation. Shin Tay Yuan is a 50-year-old company in Yingge. Through the revitalization program with regional characteristics design of Taiwan Design Research Institute, googoods uses a modernized space and a simplified process of communication to let the public can easily understand the ceramic decal industry, and find the professionalism of the factory, and feel the value of the product. The most important thing is that people begin to value the quality of life because of these articles for daily use.
- Project Duration
- The project started in October 2020 and was completed in January 2021 in New Taipei City, Taiwan.
- Operation Flow
- For the company introduction, we extracts several important time points and milestones through images, jumping out of the stiff performance and mechanical narrative of literal contents. There are two processes: external and internal. The external process is to allow the guests to understand and achieve communication. By simplification, infographic, and interactive installment, we hope to reduce waste of manpower and increase efficiency. The internal process is to show technical expertise, and let everyone understand the production has not come easily and value each product.
- Team Members
- Art Director: Chihong Chuang
Planning: Joy chuang
Graphic: Weichi Pai
Graphic: Hsiangchi Yang
Interior: Shouyun Fu
Interior: Yuwen Huang
Project Manager: Yuhan Hsu
Project Manager: Iju Lin - Image Credits
- googoods
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