Beijing Winter Olympics Flagship Store Primary Function: Moralo oa ka Hare oa Khoebo ka Xiaolu Zhang

Moralo oa Beijing Winter Olympics Flagship Store Primary Function: Moralo oa ka Hare oa Khoebo ka Xiaolu Zhang ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Sebaka sa Ka Hare le Dipontsho.

SileveraKa Hare· 2021

Beijing Winter Olympics Flagship Store Primary Function: Moralo oa ka Hare oa Khoebo

ka Xiaolu Zhang

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Ka Hare

20,078

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #124172

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Beijing Winter Olympics Flagship Store Primary Function: Moralo oa ka Hare oa Khoebo

Book Text: Beijing Winter Olympics Flagship Store ke moralo oa ka hare oa khoebo o entsoeng bakeng sa lebenkele la pele la lefatše ka bophara la 2022 Olympic Winter Games. Sebaka se seholo sa limithara tse likhutlo-nne tse 800 se Beijing se kopanya thekiso le sebaka sa ho lokolla litaba sa media se sebelisetsoang ho hlahisa lihlahisoa le tlhaiso-leseling ea sechaba. Bonono ba tlhomamiso monyako o kena ka ona bo phahamisa temoho ea pono. Sethala sa ho bua le libopeho tse amanang le sona li entsoe ka acrylic e tšoeu e sa khantšeng e sehiloeng ka lisebi tse boima ba lisentimithara tse tharo tse nang le likhutlo tse benyang. Mabone a fetolang mebala a behiloe ka morao ho acrylic a theha sebaka se qhomelang sa leqhoa le lehloa.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Beijing Winter Olympics Flagship Store Primary Function: Moralo oa ka Hare oa Khoebo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Beijing Winter Olympics Flagship Store Primary Function: Moralo oa ka Hare oa Khoebo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Beijing Winter Olympics Flagship Store Primary Function: Moralo oa ka Hare oa Khoebo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This project is designed for the first global flagship store of the 2022 Olympic Winter Games. As an important promotional channel, the flagship store is both a merchandise retailer and place for spreading knowledge of the Winter Olympics, media releases and interactive communication. Dynamic and rhythmic installation art is implanted at the entrance of the store to increase visual recognition and enhance the sense of identification with the Olympic spirit.
Boholo le Phuthelo: 800 square meters
Lithegi: Beijing Winter Olympics, flagship store design, commercial space, ice and snow design, art installation
Theknoloji ya Tlhahiso: The project has two major functional areas, one of which is the media release area for activities such as the release of new products of the Winter Olympics. The designer makes an art installation combining with the function of the lectern which is mainly made of white frosted acrylic material. The material is cut into 3cm thick slices whose corners are polished. In line with the pure white, blue and white, red and gold and turquoise tone of the Winter Olympics, the back of the acrylic material is embedded with four color changing lights with exterior lights doing horizontal ice scattering, so as to achieve an immersive experience.
Phephetso ya Moralo: The project is a commercial space located in famous Wangfujing Street, a prosperous tourist area with extremely high cost of land. The design must not only ensure the maximum commercial benefits, but also create the atmosphere of the Winter Olympics and deepen understanding of it through the spatial division and the setting of installation art. Therefore, the difficult point of this project is how to achieve the integration of the installation art and the functional media launch area within a limited space.
Dipatlisiso: As the flagship store of the Winter Olympics, its differences with other stores were taken into consideration at the beginning of the design. As a commercial space, it is the most powerful link between the Winter Olympics and the general public, so the primary focus of the design is to create the affect valuation of the Winter Olympics. In the first anniversary before the start of the Winter Olympics, people generated a strong sense of mission and honor through the immersive experience of the scene of miles of ice and the light effect here. It also serves as an important promotional window for more and more people to participate in the Winter Olympics.
Kgothaletso: The design is inspired by the theme of the Games: joyful rendezvous upon pure ice & snow uniting the passion of hundreds of millions for winter sports; inspire the youth with the Olympic spirit. And the installation art is encouraged by the poem of Mao Zedong Snow to the tune of Qin Yuan Chun, a hundred leagues locked in ice, a thousand leagues of whirling snow. The designer highlights the magnificence of the ice and snow with layers of concave and convex texture creating a strong visual impact.
Nako ya Projeke: The project started in Beijing in October 2020 and was completed on February 4, 2021 at Wangfujing Street, Beijing as a way to welcome the first anniversary of the countdown to the Beijing 2022 Olympic Winter Games.
Tsamaiso ya Mosebetsi: In the flagship store, people can feel the strong atmosphere of the Winter Olympics while shopping. On the one hand, the implantation of the art installations creates a visual impact full of ice and snow. Through the setting of the lighting effect, part of the light falls on visitors and the light and shadow changes with walking, realizing an immersive experience. On the other hand, the slope in the middle of the staggered staircase is designed as a miniature of the competition areas covered with ice and snow, and the passage up and down deepens the elements of the Winter Olympics. The launch booth, as a non-negligible part, is organically integrated with the overall shape line. The line changes from the wall to the booth to the floor, staggered and smooth, which enriches the ice and snow tone, highlights the image of the 2022 Olympic Winter Games and also embodies the Olympic spirit of encouraging forging ahead.
Litho tsa Sehlopha: Zhangxiaolu
Huangzhihong