Fondazione Alinari Primary Function: Boitsebiso ba Letšoao la Kgwebo by Frush Design

Fondazione Alinari Primary Function: Boitsebiso ba Letšoao la Kgwebo by Frush Design is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

SileveraKerafikhe· 2021

Fondazione Alinari Primary Function: Boitsebiso ba Letšoao la Kgwebo

by Frush Design

Client: Frush | Creative studio

Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

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Colors

The Design

About Fondazione Alinari Primary Function: Boitsebiso ba Letšoao la Kgwebo

Book Text: Fondazione Alinari ke boitsebiso ba letšoao la kgwebo bo hlahisitsoeng bakeng sa Fondazione Alinari per la Fotografia, mokgatlo oa setjhaba o thehiloeng Florence bakeng sa ho boloka, ho tsamaisa le ho phahamisa lihlahisoa tsa dinepe tsa Alinari. Boitsebiso bo hahiloe ho pota-pota tlhaku e nyenyane ea A, e leng abstraction ea lense ea khamera, e sebetsang hape e le foreime bakeng sa ditshwantsho tse tsoang polokelong ea nalane. Mongolo o betlilweng le palette e ntsho le e tšoeu di hlokomelisa leseli le seriti. Sistimi e sebedisoa mananeong a hatisoang, ditekete, catalogue, thekiso ea thepa le sebaka sa marang-rang.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Fondazione Alinari Primary Function: Boitsebiso ba Letšoao la Kgwebo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Fondazione Alinari Primary Function: Boitsebiso ba Letšoao la Kgwebo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Fondazione Alinari Primary Function: Boitsebiso ba Letšoao la Kgwebo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
Dimensions & Packaging: Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
Tags: brand design, merchandising, print materials, visual identity
Production Technology: Brand design and visual identity and language.
Design Challenge: The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
Research: The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
Inspiration: The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
Project Duration: The project started in October 2020 in Florence (Italy) and it is still going on.
Operation Flow: It's a brand identity project to identificate a new public subject.
Patents: Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
Team Members: Giuditta Valentina Gentile