Kairi Murakami Boetsehali ba Setshwantsho sa Khamphani by Daisuke Kobayashi

Kairi Murakami Boetsehali ba Setshwantsho sa Khamphani by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2021

Kairi Murakami Boetsehali ba Setshwantsho sa Khamphani

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Kairi Murakami Boetsehali ba Setshwantsho sa Khamphani

Kairi Murakami ke boetsehali ba setshwantsho sa khamphani bo entsweng bakeng sa hotele e Sehlekehlekeng sa Iki naheng ya Nagasaki, Japane. Letshwao lena le thehiwe ho tokomane ya kanji e bitswang Ichi, e nang le sebopeho sa mola o le mong o otlolohileng, e hlahang lebitsong la hotele. Mola ona hape o hopotsa ponahalo ya Bay ya Yunomoto, e leng ponahalo ya pele eo baeti ba e bonang ha ba fihla. Letshwao le hahelwe ka mela e otlolohileng le disefe, tse bontshang tikoloho e matla e sa lebaleheng. Mebala e sebedisa phetoho ya mmala e hopotsa ho tsoa ha letsatsi mantsiboya. Boetsehali bona bo sebedisitswe matshwaong a mabitla, dikarete tsa kgwebo le pampiri ya lengolo, ho hlahisa hotele ena e le lehae la bobedi.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Kairi Murakami Boetsehali ba Setshwantsho sa Khamphani ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Kairi Murakami Boetsehali ba Setshwantsho sa Khamphani e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Kairi Murakami Boetsehali ba Setshwantsho sa Khamphani e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi