NewForm Sebaka sa Pontsho by Huainan Jia and Jian Zhu

NewForm Sebaka sa Pontsho by Huainan Jia and Jian Zhu is a highly esteemed winner of the very prestigious 2022 Moputso oa Silevera oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

SileveraKa Hare· 2022

NewForm Sebaka sa Pontsho

by Huainan Jia and Jian Zhu

Client: Farnear International Design Center

Moputso oa Silevera oa A' Design Award Winner in Ka Hare Category

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Colors

The Design

About NewForm Sebaka sa Pontsho

NewForm ke moralo o ka hare oa showroom bakeng sa mofuta oa lihlahisoa tsa ntlo ea ho hlapela tsa Italy, o koahelang limithara tse likwere tse 224 Shanghai. Moralo o latela mohopolo oa mofuta oa tšimoloho ea tlholeho. Moralo le tsela ea baeti li thehiloe holim'a phetoho ea leseli le lefifi, li arola lebenkele hore e be libaka tse 'maloa tse hokahaneng. Kamore e chitja e na le setšoantšo se leketlileng se bitsoang Tantši ea Metsi, se tšoanang le lerotholi la metsi tlas'a mabone. Fensetere e nyenyane e nang le seaparo se lekele se nang le makala a linaoa a Chaena e etsa foreime ea sebaka se phelang. Lerako le letala le lefubelu le limela tse tala li phunya sebaka sa gallery, moo lihlahisoa li bontšoang libakeng tse fapaneng.

The Recognition

About the Moputso oa Silevera oa A' Design Award

NewForm Sebaka sa Pontsho ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. NewForm Sebaka sa Pontsho e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. NewForm Sebaka sa Pontsho ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: NewForm is a top Italian bathroom product brand. This case integrates the product itself and the core concept of the brand, "originated from nature", into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. The plane layout and foot traffic of the space are derived from the alternation between "light and dark". The designer separates the store into multiple spaces of alternating levels of light and shade, which breaks the traditional retail store model.
Dimensions & Packaging: The area is 224 sqm.
Tags: Nature, Exhibition, Display, Retail, Bathroom
Production Technology: Starting with the NewForm products as design elements, the circular space houses an art installation by the name of "Dance of Water", which, hanging overhead, looks like a drop of water under the lamplight, while the dancing black lines try to break the spatial boundary. The small arched window is added with Chinese bamboo elements, to become a living landscape painting and a window for the interchange of Chinese and Italian cultures.
Design Challenge: The difficulty lies in the limited space. The space needs to contain more series of products to display, but also to make the space "vast" so as to let people feel the mood. What's more, the space needs to present a full range of experience in the visual, audio, touch, and other sensory level.
Research: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions.
Inspiration: The core concept of the newform brand products is derived from nature. The idea of "the power of nature" suddenly came into the designer's mind, such as the tremendous power of the waterfall, the clarity of the babbling brook, and the mysterious and adventurous treasure hunt in the jungle. This is how the new brand space image started to be inspired.
Project Duration: The project started in December 2019 in Shanghai and finished in April 2020 in Shanghai.
Operation Flow: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions. The dark green wall, going perfectly with green plants, runs through the art gallery, where art furnishings of great vitality keep a dialogue in a forest.
Team Members: Jia Huainan
Zhu Jian
Image Credits: Image #1: Photographer Chuan He, newform, 2020.
Image #2: Photographer Chuan He, newform, 2020.
Image #3: Photographer Chuan He, newform, 2020.
Image #4: Photographer Chuan He, newform, 2020.
Image #5: Photographer Chuan He, newform, 2020.