Scentwalk Primary Function: Boitsebiso ba Khampani by Chao Yang, Yiyang Li and Yilin Wang

Scentwalk Primary Function: Boitsebiso ba Khampani by Chao Yang, Yiyang Li and Yilin Wang is a highly esteemed winner of the very prestigious 2022 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

SileveraKerafikhe· 2022

Scentwalk Primary Function: Boitsebiso ba Khampani

by Chao Yang, Yiyang Li and Yilin Wang

Client: Communication University of Zhejiang

Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Scentwalk Primary Function: Boitsebiso ba Khampani

Book Text: Scentwalk ke boitsebiso ba khampani ba mohopolo bakeng sa khampani ya kamoso e ntshang le ho boloka mehopolo ka mokgwa wa monko. Letshwao lena ke khutsufatso ya lebitso la sehlopha mme le ahilwe ho tswa dikhopolong tsa dimolek'hule tsa monko, data, ho ntsha, pokello le ho tsamaya. Moralo wa mebala o sebedisa foil ya silevera ya holographic, thepa e shebahalang e le silevera empa e bonahatsang mmala leseding, e bontshang mohopolo wa hore khase ha e na mmala empa e ka theha maikutlo. Letshwao lena le matla mme le kopantswe le modumo o itseng. Diphoshoto le dihlahiswa tse amanang di sebetsana le boitsebiso, balekane, lelapa le metswalle.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Scentwalk Primary Function: Boitsebiso ba Khampani ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Scentwalk Primary Function: Boitsebiso ba Khampani e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Scentwalk Primary Function: Boitsebiso ba Khampani ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
Dimensions & Packaging: Poster:10000mm x 7000mm. Texture:Holographic Silver foil
Tags: future, graphic, concept brand, poster, experimental
Production Technology: The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
Design Challenge: The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
Research: Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
Inspiration: Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
Project Duration: The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
Operation Flow: The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
Team Members: Chao Yang
Yiyang Li
Yinlin Wang.