Q Shinshu Apple Pie Laboratory Lebitso La Lebitso ka Nobuya Hayasaka

Moralo oa Q Shinshu Apple Pie Laboratory Lebitso La Lebitso ka Nobuya Hayasaka ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

SileveraKerafikhe· 2022

Q Shinshu Apple Pie Laboratory Lebitso La Lebitso

ka Nobuya Hayasaka

Moreki: Arica Design Inc

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe

43,559

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #127316

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Q Shinshu Apple Pie Laboratory Lebitso La Lebitso

Tsena ke li-projeke tsa marang-rang tsa Q, lebenkele le ikhethileng la phae. Setšoantšo sa lebitso la lebenkele, Q, se entsoe ho sebelisoa apole joalo ka setšoantšo le lets'oao la lebenkele. Lisebelisoa tsohle tsa brand, ho kenyeletsoa bokantle, kahare, mabone, litulo, junifomo le liphutheloana, li entsoe ho sebelisoa letšoao lena le bonolo. Tumellanong le mohopolo oa sehlahisoa oa ho sebelisa lisebelisoa kamoo li leng ka teng, lisebelisoa li boetse li entsoe ka mokhoa o bonolo, ho sebelisoa mebala le masela a thepa, joalo ka pampiri le lehong, joalo ka ha li le joalo. Meralo eohle e tsamaellana le pono ea lebenkele ea ho ananela tatso ea liapole.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Q Shinshu Apple Pie Laboratory Lebitso La Lebitso ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Q Shinshu Apple Pie Laboratory Lebitso La Lebitso e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Q Shinshu Apple Pie Laboratory Lebitso La Lebitso ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: These are branding projects for "Q", an apple pie specialty store.
Two typographies of the store name "Q" were created using an apple as a motif, and this has become the store's symbol.
This simple and easy to understand symbol was used to design all the brand tools such as lighting, stools, uniforms, and packaging. By communicating with customers through this unified worldview, the store's commitment to apples was conveyed to customers.
Boholo le Phuthelo: The brand design items for this project are listed below.
Logo Design:Naming, Symbol mark, Logotype
Facade Design:Facade, Wall Sign, Goodwill
Sign Design:Interior, Pendant light, Stool x 3
Packaging Design:Paper bag x 2, Plastic bag x 2, Box x 2
Print Design:Shop cards, Business cards x 5, Envelopes, Leaflets, Invitation
Uniform Design:Hunting cap, Casket Hats, Apron, Dress shirt
Web Design:html5, CSS
Lithegi: Branding, store design, pastry shop, apple pie store
Theknoloji ya Tlhahiso: In line with the store's concept of "making the most of the taste of the ingredients as they are," the interior and packaging were designed without excessive coloring or processing, making the most of the colors of concrete, wood, and paper. The design was adjusted so that the red of the symbol mark would appear as an accent in the simple colors of the materials.
Phephetso ya Moralo: When customers saw the apple lights in the shape of the symbol logo and the apple stools, they took pictures of these and sent them out through SNS and other media. By setting up contents in the store that make users want to take pictures spontaneously, we were able to make more people aware of the existence of this store.
Customers were able to sense the vision and spirit of the store through the simple design. People who try our apple pies will notice the simple flavor and the natural taste of apples, and will be convinced of the meaning of the design. Through this brand, we were able to make them realize the beauty of the local apples.
Dipatlisiso: These are branding projects for an apple pie specialty store that was set up to solve the problem of local apples not being well known.
We developed and designed products that would give consumers a taste of the apples themselves. We made apple pies for each variety of apple and designed them so that consumers can enjoy the different textures and flavors of each apple.
We designed the wall signs using the chemical structural formula of apple polyphenols as a motif. Customers can see this sign while waiting and get a sense of the store's research and commitment to apples.
Kgothaletso: The store does not use any extra processing or seasoning so that consumers can appreciate the taste of the apples themselves. In order to convey the brand's vision and spirit of "cherishing the original taste of apples," I designed a simple symbol without any unnecessary decoration. To match this concept, I designed the interior without coloring, using the colors of the concrete and wood as they are.
Nako ya Projeke: It opened in October 2019 in Ueda City, Japan.
Tsamaiso ya Mosebetsi: When customers visit the store, they can enjoy a consistent view of the world and purchase an apple pie. They enter the store through a curtain with an apple symbol at the entrance and place their order under a pendant light with the same symbol. Then, while waiting, they can sit on an apple stool, drink apple juice, and wait for their freshly baked apple pie. They can feel the concept and commitment of the store from start to finish, making it a special experience for them.
Litho tsa Sehlopha: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Photographer:Shusaku Nagahama