Olympic Sun Buka E Nang Le Litšoantšo by Mostafa Abdelmawla

Olympic Sun Buka E Nang Le Litšoantšo by Mostafa Abdelmawla is a highly esteemed winner of the very prestigious 2022 Moputso oa Khauta oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

KhautaKerafikhe· 2022

Olympic Sun Buka E Nang Le Litšoantšo

by Mostafa Abdelmawla

Client: MO Studio

Moputso oa Khauta oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Olympic Sun Buka E Nang Le Litšoantšo

Buka e nang le litšoantšo tse felletseng e buang ka leeto la ho ea Lipapaling tsa Liolimpiki Tokyo 2021. Moo moshemane e monyenyane, le 'm'ae, ba etelang lebala la lipapali 'me ba ratana le lipapali tse fapa-fapaneng tseo le fanang ka tsona' me ba hlolloa ke lipapali tsohle tse susumetsang tsa liatleletiki. Qetellong ea ketsahalo, o tloha a e-na le mehopolo e thabisang le lithuto tse tla mo thusa ho isa bokamoso bo botle bo tletseng katleho le ho mo beha tseleng e lebisang katlehong. Buka ena e na le baatlelete ba bang ba sa lebaleheng historing ea lipapali tsa Liolimpiki, ba sebelisa lipapiso tse matla le tse matla ka mokhoa oa ho bapala le oa mahlo.

The Recognition

About the Moputso oa Khauta oa A' Design Award

Olympic Sun Buka E Nang Le Litšoantšo ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Olympic Sun Buka E Nang Le Litšoantšo e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Olympic Sun Buka E Nang Le Litšoantšo e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A fully illustrated book about the Olympic Games in Tokyo, 2021. This book is featuring vibrant and dimensional illustrations, that focus on successive phases of movement of Olympic athletes showing excellence, persistence, and passion.
Dimensions & Packaging: The book is available in different sizes, but the standard version is Width 8.5" in x Height 8.5" in.
Tags: book, children's book, sports, olympics, swimming, football, running, soccer, tokyo, olympic games, illustration
Production Technology: Sketches were made using pencil, then scanned and illustrated using Adobe Illustrator.
Design Challenge: The creative challenge was to capture these inspirational moments of some of the best Olympic athletes achieving their goals in a visually interesting way, by using fresh drawing angles and different perspectives in the style of illustration, and focusing on the energetic movement of athletes, while applying that to the overall art direction with a vibrant gradient color palette.
Research: Since the illustrator was inspired by real iconic figures from the Olympic Games, qualitative research was conducted in the form of data collection about famous Olympians like Florence Griffith, Usain Bolt, and Farida Osman, to study the anatomy of their movements and try to commemorate some of their career highlights. Mood boards were then created to help tell the story guided by the script. The outcome was vivid illustrations powered by an energetic color palette and unique perspectives.
Inspiration: Inspired by real figures from the history of the Olympic Games. The illustrator tried to capture some of their iconic moments and inspirational techniques throughout their career in the Olympic Games, and show them as heroes as they are for the younger generations. They are all proof that strength comes from within and it conquers any obstacle, pain, and injustice.
Project Duration: The project started in September 2019 and finished in July 2020. The publishing date was pushed to July 2021 because of COVID-19 and the delay it caused to the Olympic games.
Operation Flow: The layout of the book is designed to be friendly and approachable to children, where most of the illustrations are connected throughout the pages, while others are spread on double folded pages, which makes the dynamic illustrations and vivid color palette even more engaging and encouraging more interaction with the story.
Patents: Copyrights belong to Mostafa Abdelmawla and Odetta A. Fraser.
Image Credits: Image #5: Author Odetta A. Fraser