Naive Blue Lab Sebaka Sa Ho Thunya Lifoto by SIG Design

Naive Blue Lab Sebaka Sa Ho Thunya Lifoto by SIG Design is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

BoronseKa Hare· 2022

Naive Blue Lab Sebaka Sa Ho Thunya Lifoto

by SIG Design

Client: Naive Blue

Moputso oa Boronse oa A' Design Award Winner in Ka Hare Category

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Verified Award Winner

Verify Award Status for #127739

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Naive Blue Lab Sebaka Sa Ho Thunya Lifoto

Naive Blue Lab ke sebaka se secha sa boiphihlelo se hlahisitsoeng ke Naive Blue, mofuta o fanang ka lits'ebeletso tsa ho nka linepe. Libaka tse nang le mesebetsi e fapaneng li khetholloa ka 'mala, e le hore sebaka ka seng se be le boikemelo le ho feto-fetoha ha maemo,' me se bonahatsa boikutlo bo hloekileng le ba setsebi ba laboratori. Lintlha tse ngata Litlhophiso le lisebelisoa tse ntle li sebelisoa, e le hore boleng ba sebaka bo ntlafatsoe. Ka sebopeho sa sebopeho sa sehlekehleke le motsamao o chitja, o kopantsoeng le ponts'o e bulehileng le e sa lefelloeng, e tlisetsa bareki boiphihlelo ba sebaka se feto-fetohang.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Naive Blue Lab Sebaka Sa Ho Thunya Lifoto ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Naive Blue Lab Sebaka Sa Ho Thunya Lifoto e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Naive Blue Lab Sebaka Sa Ho Thunya Lifoto e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The areas with different functions are distinguished by color, so that each space has independence and flexibility, and reflects the clean and professional feel of laboratory. A lot of detail Settings and exquisite materials are applied, so that the quality of the space has been enhanced.

Through the island-shaped layout and circular movement, combined with open and free exhibition, it brings customers a more flexible space experience.
Dimensions & Packaging: The space area is 85 ㎡.
Tags: photo shooting space, experience space, lab, future, clean
Production Technology: Many market research was carried out about target market and similar stores.
Design Challenge: While expressing the pure artistic sense of the space, it also adds retail function and reflects the professionalism of the brand and the space at the same time.
Research: Research objectives: target customers
Methodology: Market research, desktop research
Results: to know about the expectations of customers
Inspiration: Naive Blue Lab is the new conceptual experience space launched by Naive Blue, a brand providing photo shooting services. It represents a brand extension that is young, avant-garde, trendy, imaginative and creative. Here, customers can experience more innovative services and products first.
Project Duration: The project started in August 2019 and finished in December 2019.
Location of the project: 214-1, 2nd Floor, International Financial Center, Century Avenue, Shanghai, China.
Operation Flow: /
Team Members: Creative director：Ray Lee
Interior design：Xiaojuan Gu, Sheng Ye
Graphic design：cheeer studio
Rendering：Sheng Ye
Project management：Sheng Ye
Image Credits: Image#1-Image#5 Photographer: Naive blue