Fantasy Factory Lebenkele La Mabenkele ka SIG Design

Moralo oa Fantasy Factory Lebenkele La Mabenkele ka SIG Design ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Sebaka sa Ka Hare le Dipontsho.

KhautaKa Hare· 2022

Fantasy Factory Lebenkele La Mabenkele

ka SIG Design

Moreki: Nayuki

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Ka Hare

33,116

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #127744

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Fantasy Factory Lebenkele La Mabenkele

Feme ea litoro e nang le ho baka setšeng e le sebaka sa mantlha sa ho rekisa, e kopanya tee, mabenkele, limpho tsa IP, le likarolo tsa bar ho theha lebenkele la feme le nang le mesebetsi e mengata. Mohopolo oa moralo oa FTY o ntšitsoe fekthering. F e emetse Fair. Bakeng sa phallo e kholo ea batho le lihlopha tse ruileng tsa lihlahisoa, sebaka se ne se reriloe ka tsela ea 'maraka. T e emetse Nako. 'Mala oa lebenkele o ntšoa ho tloha phetohong ea mebala ea leholimo, ho bolelang hore nako ea ho fetoha ha letsatsi. Y e bua ka Wena (bareki). E fapaneng U ka seiponeng e fetisetsoa ho sesebelisoa sa multidimensional interactive.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Fantasy Factory Lebenkele La Mabenkele ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Fantasy Factory Lebenkele La Mabenkele e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Fantasy Factory Lebenkele La Mabenkele e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Boholo le Phuthelo: Project area is 1100m²
Lithegi: multifunctional space, factory store, retail, fair, baking
Theknoloji ya Tlhahiso: Many market research was carried out about target market and similar retail stores.
Phephetso ya Moralo: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Dipatlisiso: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Kgothaletso: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Nako ya Projeke: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Litho tsa Sehlopha: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Litlotla tsa Setshwantsho: Image#1-Image#5 photographer: Nayuki, 2019