Tsubasa.Y Kopanyo ya Letshwao la Kgwebo by Siwei Lai

Tsubasa.Y Kopanyo ya Letshwao la Kgwebo by Siwei Lai is a highly esteemed winner of the very prestigious 2022 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

SileveraKerafikhe· 2022

Tsubasa.Y Kopanyo ya Letshwao la Kgwebo

by Siwei Lai

Client: Tsubasa.y

Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

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Colors

The Design

About Tsubasa.Y Kopanyo ya Letshwao la Kgwebo

Tsubasa.Y ke lebenkele la dikgethwa tsa kgale leo, ka har'a merohlo ya diaparo tsa dinako tse fapaneng, le batlang tatso e ikgethileng ya botho bo fapaneng, e ntse e leka le ho kopanya, ho hlahisa modumo wa feshene o moloko ona o so ka wa o ba le ona pele, jwaloka lebitso la Tsubasa (lepheo), e etella pele kgahlano ya kgale ho fofa ka har'a diaparo tse fapaneng pakeng tsa sebopeho le pale. Morero ona o kopanya tshebisetso ya lebenkele, ho paka, le moralo wa kgatiso.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Tsubasa.Y Kopanyo ya Letshwao la Kgwebo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Tsubasa.Y Kopanyo ya Letshwao la Kgwebo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Tsubasa.Y Kopanyo ya Letshwao la Kgwebo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: TSUBASA.Y is a vintage selection shop, choosing unique and tasteful selections from all over the world. This case packs the shop’s identification, packaging, and print design.
Tags: Visual Identity, Logo, Branding, graphics, printed matter
Production Technology: Especially the design on the outer packaging stickers allows the shop assistants to customize and interact with consumers
The clerk uses the blank space of the sticker, draws, and leaves a message so that every consumer can feel a sense of honor and uniqueness when receiving the goods. There is a touch of digital printing in the blank space of the sticker, which is replaced every year according to the number of years the brand has been established.
Inspiration: In the identification design, the initials of the brand name "TSUBASA" (Japanese meaning wings) and Y are the main shape combinations, and the main shape is formed like a bird spreading its wings. Use simple lines to create a sense of refinement and quality.
Project Duration: The project started in March 2021 and finished in June 2021, in Taichung City, Taiwan.

Read the Press Release