Auspicious Beast Mesele ea Litšoantšo by Guangzhou Kemei Commodity Co., Ltd.

Auspicious Beast Mesele ea Litšoantšo by Guangzhou Kemei Commodity Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2022

Auspicious Beast Mesele ea Litšoantšo

by Guangzhou Kemei Commodity Co., Ltd.

Client: Guangzhou Kemei Commodity Co., Ltd.

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

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Colors

The Design

About Auspicious Beast Mesele ea Litšoantšo

Sebata sa Lehlohonolo ke letoto la mesele ea litšoantšo e tabetsoeng ka letsoho bakeng sa lihlahisoa tsa bareki. Letoto lena le hlahisa liphoofolo tse 'ne tsa lehlohonolo tse tsoang meetlong ea Machaena: tlhapi ea carp, mokoallane, tau, le kylin, tse emelang lehlohonolo, bophelo bo bolelele, tšireletseho, le mahlohonolo. Mosele o mong le o mong o kopanya litšoantšo tsa setso le lintlha tsa sejoale-joale. Mebala e ruileng e nkiloeng ho litšepe tsa ho penta ha setso sa Machaena e theha setšoantšo se seng le se seng sa phoofolo. Mongolo o matla oa boqhetseke o ngoliloeng ka enke e ntsho o tsamaisana le mesele ena. Letoto lena le ikemiselitse ho tsosolosa tlhokomelo ho setso sa Machaena le ho arolelana litakatso tse ntle.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Auspicious Beast Mesele ea Litšoantšo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Auspicious Beast Mesele ea Litšoantšo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Auspicious Beast Mesele ea Litšoantšo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of hand painting products select the auspicious beasts of China as the main elements, namely carp, crane, lion and kylin. Every graphic adopts the refreshing integration of traditional culture and modern elements, and is adorned by vigorous brush strokes and characters, and rich colors. The combination of vibrant colors and calligraphy implies carrying forward traditional Chinese culture against the backdrop of the new era.
Production Technology: This series focuses on the China-chic style and uses modern hand painting to realize the animal images that represent luck and auspiciousness. The rich colors coming from the dye colors of traditional Chinese painting echo the images of every auspicious beast. Adorned with vigorous calligraphy, this product showcases the intrinsic spirits of traditional Chinese culture.
Design Challenge: The most challenging problem is how to strike a balance among every single beautiful character, harmonious and unified style, and comprehensible connotations. This product, by using modern techniques to express the traditional Chinese elements, conveys the idea that traditional culture can be sublimated when merged with the new era, and breaks the stereotype of conformist Chinese traditional culture.
Research: The study shows that the traditional hand paintings on the market blindly utilize the culture and popular elements from other countries, but neglect the prominent traditional Chinese culture. What’s worse, the majority of them merely focus on flamboyant patterns with no in-depth connotations. This series, however, is designed as a groundbreaking product that put other commonplace counterparts in the shade, aiming to redraw people’s attention to the traditional Chinese culture.
Inspiration: The graphics of this series come from auspicious beasts that have been passed down from ancient times to the present in China, such as carp, crane, lion and kylin, representing fortune, longevity, safety and auspiciousness respectively. By virtue of this, the brand hopes to send positive and wonderful wishes to users and encourage them to stay optimistic in the Covid-19 Pandemic.
Operation Flow: In order to highlight China's lofty and solemn spirit, these patterns are paired with brush strokes written in black ink that are vigorous and delicate, and seemingly chaotic but actually neat. The patterns in line with the connotations of these auspicious beasts are in sharp contrast with the vibrant colors on their bodies.

Read the Press Release