Secret Exhibition Holo ya ho Bontsha Thepa by Yuan Jiang and Chen Song

Secret Exhibition Holo ya ho Bontsha Thepa by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 Moputso oa Tšepe oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

TšepeKa Hare· 2022

Secret Exhibition Holo ya ho Bontsha Thepa

by Yuan Jiang and Chen Song

Client: SODA Architects

Moputso oa Tšepe oa A' Design Award Winner in Ka Hare Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Secret Exhibition Holo ya ho Bontsha Thepa

Pontsho e Sephiring ke holo ya ho bontsha thepa e entsweng bakeng sa National Museum of China. Sebaka sa dimithara tse 460 tse ka sekwere se kopanya bonono ba dijithale le boitshwaro ba botebo ba Machaena bo fetiselitsweng. Diboto tse kang dihlekehleke tse nang le dibopeho tse phallang di hlahisa dihlahiswa tsa setso le tsa boqapi, e le hore bahlaseluwa ba potoloha thepa jwaloka pontshong eseng lebenkeleng. Bokaho ba tikoloho bo lokisitsweng ka tlhoko bo hokahanya bokaho ba sebele le sesebediswa sa maiketsetso, hape lenaneo la nyakallo e eketsehileng le eketsa lera le tshelehanang la dijithale. Dipontsho tse supileng tse kgethilweng di susumelitse noka e tsamayang ya ditlhaku tsa Sechaena tse bontshitsweng sekirineng.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Secret Exhibition Holo ya ho Bontsha Thepa ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Secret Exhibition Holo ya ho Bontsha Thepa e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Secret Exhibition Holo ya ho Bontsha Thepa e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
Dimensions & Packaging: 460 square meters
Tags: Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
Production Technology: In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.

We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality.
Design Challenge: The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
Research: Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
Inspiration: The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
Project Duration: The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
Operation Flow: Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.

Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall.
Team Members: Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue
Image Credits: Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai