K-Chic Mofuta oa Khoebo by Zi Huai Shen is a highly esteemed winner of the very prestigious 2022 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2022

K-Chic Mofuta oa Khoebo

by Zi Huai Shen

Client: Central Kitchen

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About K-Chic Mofuta oa Khoebo

K-Chic ke boitsebiso ba khoebo bakeng sa khoebo ea likhoho tse hlahisitsoeng ka mokhoa oa Korea, e sebeletsang'markete ea tlisetso ea lijo. Letshwao lena le kopanya letlapa "K" le mohato oa maoto a khoho ho bontsha mohopolo oa leeto. Mongolo ona o thehiloe holim'a mokhoa oa lipapatso tsa khale tsa Korea 'me o hopotsa tumo e hoeletsoang. Litshwantsho tse tšehetsang li sebelisa lifolakha tsa ntoa, li-map tsa boholo-holo le bahlabani ba likhoho ho bontsha sehlooho sa leeto la mohlabani oa Korea. Mebala e ruileng e tšoaea latsoa a fapaneng holim'a lipampiri le maqhaka. Setšoantšo se ka sehlooho se beha khoho e hlahisitsoeng ka har'a 'mapa ho hlohlelletsa takatso ea ho ja.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

K-Chic Mofuta oa Khoebo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. K-Chic Mofuta oa Khoebo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, K-Chic Mofuta oa Khoebo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: K-CHIC, the Korean Fried Chicken in Belgium, specializes in authentic Korean style Fried Chicken and focuses on the meal delivery market. Just move your fingers to get a delicious Korean Fried Chicken from K-CHIC. Moreover, the client regards the Korean style Fried Chicken as a young and vivid Korean boy in neat figure. During European racing season, K-CHIC will be a new choice for the male consumers to eat while watching ball games.
Dimensions & Packaging: Main image 3600px x 3600px. Optional images 1800px x 1800px
Tags: Packaging Design, Brand Identity, Brand Design
Production Technology: Tag, Wrap
Design Challenge: The main visual uses a map expression technique to integrate the fried chicken into the picture to enhance the appetite and arouse the desire for consumption. The stickers are designed with the concept of military emblems combined with the tastes, with the rich colors, so that food and packaging materials can enhance the appetite.
Research: The identification mark uses K combined with the footprint of the chicken to symbolize the meaning of expedition. The font part uses the font style of Korean retro advertisements, which is designed to imitate the Korean text, and has the visual image of the shouting slogan, which expresses the image of the warrior's righteous ardor. The auxiliary graphics use Korean warrior expedition ideas, and are designed with the elements such as the battle flags, ancient maps, and chicken warriors, bringing in the different flavors, making the brand's main axis more complete, reflecting the richness of flavors, and conveying the spirit of authentic Korean flavors.
Inspiration: Zi Huai Shen proposed the concept of the Korean warrior expedition after an internal discussion. The designer utilizes the element of warrior to symbolize the delicious fried chicken to be healthy and tender chicken. The zesty Korean Fried Chicken conquers the taste buds of consumers from the imagination of a Korean expedition to Europe.
Project Duration: The project started in Nov 2019 in Taiwan and finished in Mar 2020 in Taiwan.
Team Members: Zi Huai Shen
Image Credits: Designer Zi Huai Shen, Photographer Zi Huai Shen, 2020