Audio Technica Excellence Primary Function: Phousetara by Ligh.

Audio Technica Excellence Primary Function: Phousetara by Ligh. is a highly esteemed winner of the very prestigious 2022 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

SileveraKerafikhe· 2022

Audio Technica Excellence Primary Function: Phousetara

by Ligh.

Client: Audio-Technica

Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Audio Technica Excellence Primary Function: Phousetara

Book Text: Audio Technica Excellence ke letoto la diphousetara le entsweng bakeng sa mofuta wa disebediswa tsa modumo. Moralo o beha jwang le peo ya tlhaho pela dikarolo tsa mochini tse nepahetseng tsa dihlahiswa tsa modumo. Dintlha tsena ka bobedi di beilwe di pipitletse, e le hore dibopeho le mebala e metle ya tsona di ka bapiswa ka botlalo. Ditshwantsho tsohle di entswe ho tswa dinepeng tse nkilweng bakeng sa morero ona. Sebopeho sa lona se supa bukana ya kgale ya ditshwantsho tsa dimela tse ngotsweng ka letsoho, kgetho e entsweng hobane dihlahiswa tsa mofuta ona ke tsa analogue. Diphousetara di hlahisa modumo e le karolo ya tlhaho ya bophelo ba motho.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Audio Technica Excellence Primary Function: Phousetara ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Audio Technica Excellence Primary Function: Phousetara e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Audio Technica Excellence Primary Function: Phousetara ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sound is there for humans, just like natural vegetation. As indispensable for human beings as well as nature The grass and seeds that are natural products and the precise mechanical parts that make up the music product are displayed side by side. In addition, This all works were composed using the photographs taken. Because it is important that this brand's products are analogue The texture of the picture was created with reference to an old handwritten vegetation picture book.
Inspiration: When observing the parts that make up the product and the natural grass, We found common ground in the shape and color of the fine details. When both were laid out flat, Incompatible things resonated with each other, creating a unique world.

Read the Press Release