Sprezzatura Boitsebiso Ba Khoebo by Thanachit Chouriyagul

Sprezzatura Boitsebiso Ba Khoebo by Thanachit Chouriyagul is a highly esteemed winner of the very prestigious 2022 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2022

Sprezzatura Boitsebiso Ba Khoebo

by Thanachit Chouriyagul

Client: Thanachit Chouriyagul

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

10,999

Verified Award Winner

Verify Award Status for #131786

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sprezzatura Boitsebiso Ba Khoebo

Sprezzatura ke motsoako oa mabenkele, sehlopha sa boithabiso, studio, bar, le tse ling. Leha ho le joalo, molemong oa ho fetisetsa molaetsa ona ho bareki ba eona ba ka bang teng, mofuta oa eona o tlameha ho fetoha le ho bonts'a hore o na le moelelo oa 'nete, sebopeho le pono. Letšoao la logo le ne le etselitsoe ho emela mofuta oa Sprezzatura e le kannete, ho hlahisa sebopeho sa eona sa mabothobotho empa se bapala, ho amohela sebopeho sa Mataliana, le ho ba le phetoho e lekaneng ea ho sebelisoa mererong e meng e amanang kapa thepa e hlokahalang nakong e tlang.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Sprezzatura Boitsebiso Ba Khoebo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Sprezzatura Boitsebiso Ba Khoebo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Sprezzatura Boitsebiso Ba Khoebo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sprezzatura is a combination of retail, a social club, a studio, a bar, and more. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision. The logo identity was designed to truly represent Sprezzatura's brand, bring out its luxury yet playful character, embracing Italian menswear, and have enough flexibility to utilize in other related projects or materials needed in the future.
Tags: branding, identity, graphic, brand identity, retail
Design Challenge: Sprezzatura knows that it's not just another retail, but it covers several aspects of men's lifestyle. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision.
Inspiration: Sprezzatura is a boutique curator of luxury menswear based in Bangkok. It offers a premium in-house bespoke tailoring service and carries multiple Italian luxury menswear brands. The inspiration is based on the founders' love for luxury Italian menswear, and how they infuse their personal style and creativity in their offerings make this brand unique and set it apart from the rest of the market.

Read the Press Release