Memory of Jiangnan Poster by Yi Wu and Yanghua Yao

Memory of Jiangnan Poster by Yi Wu and Yanghua Yao is a highly esteemed winner of the very prestigious 2022 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2022

Memory of Jiangnan Poster

by Yi Wu and Yanghua Yao

Client: Seoul National University of Fine Arts

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

10,850

Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Memory of Jiangnan Poster

Sehopotso sa Jiangnan ke poster e thehiloeng ho thothokiso ea setso sa Chaena. Moralo o tsamaisana le litšobotsi tsa mangolo a mateng a masapo a oracle le seal script, tseo li nolofalitsoeng ho ba mefuta e hlakileng ea litšoantšo. Lintlha tsa setso li fetoloa ka mokhoa oa litšoantšo, li qhaqhoa le ho boela li thehoe hape, ha mekhoa ea liteko tsa boraro ba bophahamo, bophara le botebo e sebelisoa ho mefuta ea litlhaku. Poster ena e hlahisoa ka khatiso ea dijithale le ho lekana ho 70 ka 100 sentimithara. Morero ke ho hlahisa botle ba moetlo oa Jiangnan, litlhaku tsa Chaena le thothokiso ea boholo-holo ho babapali ba machabeng.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Memory of Jiangnan Poster ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Memory of Jiangnan Poster e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Memory of Jiangnan Poster e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Memory of Jiangnan is a traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script, and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
Dimensions & Packaging: 70*100cm
Tags: poster，Jiangnan cultural
Production Technology: Digital printing
Design Challenge: The decomposition and reconstruction of Jiangnan cultural elements
Research: "Everyone says Jiangnan is good."The memory of Jiangnan is traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
Inspiration: "Everyone says Jiangnan is good." Jiangnan is the most beautiful image under the pen of the poet and the nostalgia in the heart of the Chinese literati. And Jiangnan culture is the most humanistic charm and aesthetic spirit of Chinese culture is the most poetic, graceful chapter of the Chinese dream.
Project Duration: The project started in April 2021
Team Members: YI WU
YANGHUA YAO