Before the Midnight Hour Litšoantšo Tsa Thepa Ea Ka Tlung ka Martin Reznik

Moralo oa Before the Midnight Hour Litšoantšo Tsa Thepa Ea Ka Tlung ka Martin Reznik ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

KhautaKerafikhe· 2022

Before the Midnight Hour Litšoantšo Tsa Thepa Ea Ka Tlung

ka Martin Reznik

Moreki: Martin Reznik Illustration

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Kerafikhe

59,346

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #133798

Ithute Hahoло Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Before the Midnight Hour Litšoantšo Tsa Thepa Ea Ka Tlung

Letoto la litšoantšo tse ntšo le tse tšoeu tse laetsoeng ke Marc Krusin 'me tse nang le meralo ea hae e hlahelletseng ea thepa ea ka tlung bakeng sa Knoll le Desalto. E khothalelitsoe ke li-comics le cinema ea noir, projeke e hlakola litloaelo tsa papiso ea thepa ea ka tlung ka ho tlisa pale ea liketsahalo, tšebeliso ea pono e fetelletseng le bokhabane bo feto-fetohang. Khaello ea boteng ba batho le lintho tse hasantsoeng li eketsa ntlha ea mohlolo le lipelaelo pale pale, ha mophetwa a senolwa ka tsela e makatsang. Litšoantšo tsohle li ile tsa huloa ka dijithale ho Adobe Photoshop ho sebelisoa Letlapa la Wacom Cintiq.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Before the Midnight Hour Litšoantšo Tsa Thepa Ea Ka Tlung ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Before the Midnight Hour Litšoantšo Tsa Thepa Ea Ka Tlung e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Before the Midnight Hour Litšoantšo Tsa Thepa Ea Ka Tlung e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
Boholo le Phuthelo: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
Lithegi: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
Theknoloji ya Tlhahiso: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
Phephetso ya Moralo: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
Dipatlisiso: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
Kgothaletso: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
Nako ya Projeke: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
Tsamaiso ya Mosebetsi: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
Litlotla tsa Setshwantsho: All illustrations: Martin Reznik, 2021