Free Mosebetsi wa Mantlha: Boitsebiso ba Beranta by Fengnan Lin

Free Mosebetsi wa Mantlha: Boitsebiso ba Beranta by Fengnan Lin is a highly esteemed winner of the very prestigious 2022 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2022

Free Mosebetsi wa Mantlha: Boitsebiso ba Beranta

by Fengnan Lin

Client: Free

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

10,703

Verified Award Winner

Verify Award Status for #135862

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Free Mosebetsi wa Mantlha: Boitsebiso ba Beranta

Mongolo wa Buka: Free ke boitsebiso ba beranta bo entsoeng bakeng sa beranta ea li-napkin tsa bocheseho. Sebopeho sa logo se ntlafalitsoe ka tlhaku e nyakalletseng haholoanyane e F, e bontšang boikutlo bo bocha le bo nang le tšepo. Litlhaku tse peli tsa e li tataisoa e le mohato o le mong o tsoelang pele oa boraši 'me li kopantsoe hammoho. Sehlopha sena se kopantsoeng se ntšoa ho logo 'me se sebelisoa e le setšoantšo se thusang, se sebelisoang ho likarete tsa khoebo, li-badge, mekotla ea litokomane, libaokose tsa potlako le mekotla ea canvas. Mola o matla o bontšang tokoloho le boitlhahiso ba botho. Sistimi ea litlhaloso tsa pono e boloka boitsebiso bo tsitsitse le bo ka atolosoang har'a li-channel tsa inthaneteng le tse ling.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Free Mosebetsi wa Mantlha: Boitsebiso ba Beranta ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Free Mosebetsi wa Mantlha: Boitsebiso ba Beranta e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Free Mosebetsi wa Mantlha: Boitsebiso ba Beranta e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm
Tags: Brand visual upgrade, Sanitary napkins, GEN Z,
Production Technology: Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
Design Challenge: Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
Research: We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
Inspiration: For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels.
Project Duration: Guangzhou,Guangdong Province,China,July 6,2021
Operation Flow: The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
Team Members: Fengnan Lin
Yingqiang Zhang
Xiaofang Teng