Qyf Boqapi ba Kahare ba Boutique by Sun Concepts Office

Qyf Boqapi ba Kahare ba Boutique by Sun Concepts Office is a highly esteemed winner of the very prestigious 2022 Moputso oa Silevera oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

SileveraKa Hare· 2022

Qyf Boqapi ba Kahare ba Boutique

by Sun Concepts Office

Client: Sun Concepts

Moputso oa Silevera oa A' Design Award Winner in Ka Hare Category

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Verified Award Winner

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Colors

The Design

About Qyf Boqapi ba Kahare ba Boutique

Qyf ke moralo wa kahare wa boutique ya di-brand tse ngata e Wuhan, China, e nang le sebaka sa kaho se seholo sa dimithara tse 270 tse sekwere. Lebenkele le fana ka mefuta e mengata ya dihlahiswa, kahoo ho bontsha ho itshetlehile hodima diplane tse kgolo ho e-na le dishelefo tse ngata. Tharollo ena e bonolo e boloka sebaka se felletse. Diipone di bonahatsa ka hare mme di etsa hore sebaka se shebahale se le botebong. Tshepe, lejwe le khalase di theha dibopeho tsa jiyometri tse bonolo. Dikarolo tse kgolo tsa khalase di fetola lebenkele hore e be pontsho bakeng sa bao ba tsamayang ka maoto. Tsela e chitja e tataisa baeti ho feta ntho e nngwe le e nngwe e bontshitsweng.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Qyf Boqapi ba Kahare ba Boutique ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Qyf Boqapi ba Kahare ba Boutique e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Qyf Boqapi ba Kahare ba Boutique ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wide range of products in the store requires diverse display designs. The design team works out a simple display solution by leveraging the massive planes. By giving up on various shelves, the solution protects the integrity of the space. The reflective mirrors work to stretch the depth of the space in the visual sense.

The design team believes that brand update echoes the new age today because it means the exploration for breakthroughs and possibilities in every sense.
Dimensions & Packaging: Gross built area: 270 sqm;
Project type: Boutique
Tags: Multi-brand boutique, Modernist aesthetics, Metal, Stone, Glass, Geometry, Circular moving line, Sun Concepts Office
Production Technology: By making ingenious use of geometry and colors, the hard metal, stone and glass materials convey the key information that this store collects female brands, and reflects the brand tone that advocates independence and freedom of modern women.
Design Challenge: QYF is one of the landmark boutiques in Wuhan. The design team focuses on handling the relationship between the space and the regions.

The original architectural structure hurts the integrity of the solution. It is a key task to turn the structures harmonious in the space. The harmony between structure columns and storage shelves makes the space pleasant to the eyes.
Research: The designer team removed the original facade, kept the main body of the building, and created a strong visual impact with simple geometrical structures by making intensive use of metal, stone and glass materials.
Inspiration: As cities continue to evolve and renew day after day, the urban space needs to meet the expectations of consumers and provide satisfaction after consumption.
The design team did image design for QYF, a multi-brand boutique with a 20-year history. The store brings about new consumption patterns and lifestyle trends for local consumers. With the modernist aesthetics as the standard design approach, the design team turned the boutique into a high-end brand.
Project Duration: Started in: 10th April, 2021;
Completed in: October 2021;
Location: Tianyuan Street, Wuhan, China
Operation Flow: Located at the juncture of streets, QYF enjoys large visitor volumes. Massive glass materials turn the store into a large showcase, attracting the attention of pedestrians, which is the goal of the design team.

The circular moving line in the store allows the visitors to appreciate every delicate item in the store.

With modernist aesthetic approach, this project injects new energy into the brand. The moving lines and functions, all designed based on the site conditions, meet the business logic.
Team Members: Liu Zheng
Image Credits: Liu Zheng and Wang Minjie