Stories of Communication Moralo wa Boitsebiso ba Setshwantsho ka Mengyi Xie

Moralo oa Stories of Communication Moralo wa Boitsebiso ba Setshwantsho ka Mengyi Xie ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2022

Stories of Communication Moralo wa Boitsebiso ba Setshwantsho

ka Mengyi Xie

Moreki: School of Communication, East China Normal University

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

9,996

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #136234

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Stories of Communication Moralo wa Boitsebiso ba Setshwantsho

Dipale tsa Puisano ke moralo wa boitsebiso ba pono o entsweng bakeng sa kopanelo ya lilemo tse leshome le metso e mehlano (15) ya sekolo sa yunivesithi sa mahlale a puisano. Lets'oao le ka sehloohong ke setshwantsho sa geometri se thehilweng ho nomoro 15. Ho tswa ho lets'oao le ka sehloohong, lelapa la matshwao a fokolang a lekgolo (100) le ile la hlahiswa. Lets'oao le seng le se seng le fofolang le hlahisa pale e le nngwe, tlhahiso kapa leano le tswang histering ya puisano, ho tloha meqoqong e neng e sebediswa mehleng ya kgale ho isa kwenepapering ya pele le marang-rang a lefatshe ka bophara (world wide web). A hlophisitswe ka tatellano ya dinako, matshwao ana a fofolang a sebediswa diposetareng, dimemong, dipampiriting, ditshwantshong tsa sebaka le dinehelwaneng.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Stories of Communication Moralo wa Boitsebiso ba Setshwantsho ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Stories of Communication Moralo wa Boitsebiso ba Setshwantsho e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Stories of Communication Moralo wa Boitsebiso ba Setshwantsho e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Boholo le Phuthelo: There were all kinds of size for the physical application products in this project.
Lithegi: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Theknoloji ya Tlhahiso: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Phephetso ya Moralo: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Dipatlisiso: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Kgothaletso: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Nako ya Projeke: The project was in Shanghai.
Tsamaiso ya Mosebetsi: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Litho tsa Sehlopha: Mengyi Xie