WWI Cultural Trail Mosebetsi oa Sehlooho: Buka ea Tataiso, 'Mapa by Martino Spreafico

WWI Cultural Trail Mosebetsi oa Sehlooho: Buka ea Tataiso, 'Mapa by Martino Spreafico is a highly esteemed winner of the very prestigious 2022 Moputso oa Tšepe oa A' Design Award in Moralo wa Kgatiso le Media e Phatlaladitsweng Competition Category.

TšepeKgatiso· 2022

WWI Cultural Trail Mosebetsi oa Sehlooho: Buka ea Tataiso, 'Mapa

by Martino Spreafico

Client: Emanuela Spedicato, SeTe srl

Moputso oa Tšepe oa A' Design Award Winner in Kgatiso Category

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Colors

The Design

About WWI Cultural Trail Mosebetsi oa Sehlooho: Buka ea Tataiso, 'Mapa

Taba ea Buka: WWI Cultural Trail ke buka ea tataiso e nang le 'mapa o phuthoang bakeng sa tsela ea thaba Liralleng tsa Italy. Buka ena e na le leqephe le 94 mme e lekana ka 185 ho isa ho 235 milimithara. Ho phutha pampiri leqepheng la ho qetela ho tšoere 'mapa oa sekala sa 1 ho isa ho 25000, o buloang ho fihlela 700 ho isa ho 700 milimithara. Mekhahlelo e robeli ea tsela e hlalositsoe ka lintlha tsa bolelele, boemo ba ho phahama le nako. Litšoantšo tsa khale, lithothokiso le mangolo a makhutšoane li hopotsa Ntoa ea Pele ea Lefatše liralleng tsena tse tšoanang. Mmala o motsho o botala (dark green) le mefuta ea litlhaku tsa mokhoa oa 'typewriter' li bontša nako eo. Bafanti ba ka tsamaea ka tsela eo ba jere feela 'mapa o bobebe.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

WWI Cultural Trail Mosebetsi oa Sehlooho: Buka ea Tataiso, 'Mapa ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. WWI Cultural Trail Mosebetsi oa Sehlooho: Buka ea Tataiso, 'Mapa e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, WWI Cultural Trail Mosebetsi oa Sehlooho: Buka ea Tataiso, 'Mapa e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
Dimensions & Packaging: The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.
Tags: book, world war I, map, cultural trail
Production Technology: The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
Design Challenge: The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
Research: In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
Inspiration: I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
Project Duration: The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
Operation Flow: The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
Team Members: Emanuela Spedicato
Mario Sterli
Matteo Aielli
Lorenzo Bertolini
Erica Ferrari