Coway Setsi sa Boiphihlelo ba Bareki by IQI Concept

Coway Setsi sa Boiphihlelo ba Bareki by IQI Concept is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

BoronseKa Hare· 2022

Coway Setsi sa Boiphihlelo ba Bareki

by IQI Concept

Client: IQI Concept

Moputso oa Boronse oa A' Design Award Winner in Ka Hare Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Coway Setsi sa Boiphihlelo ba Bareki

Setsi sa Boiphihlelo ba Coway ke setsi sa boiphihlelo ba bareki e le kwa Kuala Lumpur, Malaysia. Sebaka sena sa disikwere fithi tse 2210 se hlahisa dihlahiswa le ditshebeletso tsa metsi le moya o hloekileng, boroko bo botle le bohlweki ba kamora ea ho hlapela. Setsi sena se arotswe ka dikarolo tse hlano: Bohlokoa ba Letshwao, Tlhokomelo ya Metsi, Tlhokomelo ya Moya, Tlhokomelo ya Bophelo le Tlhokomelo ya Ditshebeletso. Diprojektara tsa skrine e amang, disebediswa tsa elektroniki tse fetohang le dipanele tsa thelevishene di dumella hore dintlha tse bontshwang di ntjhafatswe ka bonolo. Mebala e tshweu, e putswa e le boputswa (blue) le e ntsho hammoho le mela e sikame ka lehong le ka mokhoa o mosweu, di hopotsa metsi le moya. Setesheng sa ho hlwekisa metsi ke ntlha e kgolo karolong ya Tlhokomelo ya Metsi.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Coway Setsi sa Boiphihlelo ba Bareki ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Coway Setsi sa Boiphihlelo ba Bareki e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Coway Setsi sa Boiphihlelo ba Bareki e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
Dimensions & Packaging: 2210 sqft
Tags: experience centre, curves, nature, clean, commercial space, digital
Production Technology: The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
Design Challenge: The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
Research: The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre.

We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre
Inspiration: The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
Project Duration: Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
Operation Flow: Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
Team Members: Yie Yee Wong
Alice Dinh
Wei Ling Yee
Image Credits: Photographer: David Yeow