B&B Italia Mosebetsi o ka Sehlooho: Lebenkele la Fenitjhara by Outin Design

B&B Italia Mosebetsi o ka Sehlooho: Lebenkele la Fenitjhara by Outin Design is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

BoronseKa Hare· 2022

B&B Italia Mosebetsi o ka Sehlooho: Lebenkele la Fenitjhara

by Outin Design

Client: Outin. Design

Moputso oa Boronse oa A' Design Award Winner in Ka Hare Category

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The Design

About B&B Italia Mosebetsi o ka Sehlooho: Lebenkele la Fenitjhara

Mongolo oa Buka: B&B Italia ke lebenkele la fenitjhara le nang le sebaka sa limithara tse skoere tse 540, se behiloeng fatše ho fihlela holimo ha mohaho oa khoebo o shebaneng le seterata. Moralo o tloha mekhoeng e tloaelehileng ea mabenkele a joalo 'me o kopanya mohaho, tikoloho le ka hare hore e be sebaka se le seng se tsoelang pele. Meaho ea geometriki, lerako la khalase le tšemo li fokotsa moeli o pakeng tsa lintho le mohaho. Ka hare ho bontša boholo bo matla le mela e hlakileng. Likhoro tse arolang tse bulehileng haholo tse ka bonoang ka lehare li theha botebo, li tataisa tsamaiso 'me li tlisa maemo a ka ntle le leseli la letsatsi ho bonahaleng.

The Recognition

About the Moputso oa Boronse oa A' Design Award

B&B Italia Mosebetsi o ka Sehlooho: Lebenkele la Fenitjhara ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. B&B Italia Mosebetsi o ka Sehlooho: Lebenkele la Fenitjhara e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. B&B Italia Mosebetsi o ka Sehlooho: Lebenkele la Fenitjhara e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The key of the design was how to echo the core values of the brand and convey it in a more intimate and understandable manner in Chinese market. The design abandons conventional showroom modes from the perspectives of building, landscape and interior, and achieves the unity and continuity of the space. The subtle integration of geometric structures, glass curtain wall and garden breaks the boundary between objects and the building, forming a natural, orderly setting.
Dimensions & Packaging: Project area: 540 square meters
Type: Showroom
Tags: OUTIN. DESIGN, B&B Italia, Showroom, Contemporary Uniqueness, Timeless Elegance
Production Technology: The interior space shows a strong sense of volume and clean lines. The translucent semi-open partitions enable the transition of space, and create continuity of visual experience and a sense of depth. The stacking and interweaving relationship of surfaces and blocks guides the circulation in an implicit manner, and brings in outdoor landscape and daylight to the greatest extent within visitors' field of vision. In this way, the interior space becomes a dynamic entity.
Design Challenge: The project sits on the ground floor of a commercial building facing the street. The monotonous large steps at the entrance were transformed into a combination of interlacing structures, which are matched with glass curtain walls and distinctive garden landscape, thereby eliminating the boundary between the building and objects and maximizing the display surface for the showroom.
Research: The relationship between products and space takes full consideration into both functional and emotional aspects. In this interactive, immersive space, commercial logic is upgraded to the communication of brand culture and aesthetics.The stacked and interweaving surfaces and blocks brings in outdoor landscape and daylight to the greatest extent within visitors' field of vision, and form a garden-like showroom that responds to green design ideas.
Inspiration: B&B Italia interprets modern civilization with products highly sensitive to life. The design is ultimately an "annotation" to life. The spatial structures of the showroom are simple and coherent, forming a naturally-regulated garden together with sunshine, breeze, textures and ambience. The displayed furniture in the "garden" grows like flowers and grass.
Project Duration: Start time: January 2020
Completion time: September 2020
Location:Ningbo, Zhejiang Province
Operation Flow: The design broke conventional showroom mode, and adopted a spatial pattern with a sense of layering and mixed elements and colors in an elegant manner, hence creating a space that features contemporary uniqueness and timeless elegance. The interior space shows a strong sense of volume and clean lines. The translucent semi-open partitions enable the transition of space, and also create continuity of visual experience and a sense of depth.
Team Members: Chief Designer : Wang Chen
Company: OUTIN. DESIGN
Image Credits: WenStudio