Can You See the Music Dynamic Identity by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

SileveraKerafikhe· 2022

Can You See the Music Dynamic Identity

by Brand Bar Communications

Client: Franz Liszt Chamber Orchestra

Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner
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Colors

The Design

About Can You See the Music Dynamic Identity

Mosebetsi o entsoeng bakeng sa Franz Liszt Chamber Orchestra ke lebitso la lebitso le tsamaisoang ke 'mino le ikemiselitseng ho tsosolosa ponahalo ea ponahalo ea sehlopha sa liletsa. Baetsi ba eona ba iqapetse puo e 'ngoe ea 'mino, eo ka eona pina leha e le efe e ka bonoang ka har'a sete ea tataiso e hlalositsoeng. Boitsebahatso bo lumella setho se seng le se seng sa sehlopha sa 'mino oa liletsa ho iketsetsa logo ea sona e ikhethileng, e amanang le sekotoana seo se se ratang sa repertoire. Ho feta moo, ka lebaka la ts'ebeliso ea moralo oa logo ea tloaelo, esita le bamameli ba ka fetoha karolo e sebetsang ea ts'ebetso ea ntlafatso ea boitsebahatso.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Can You See the Music Dynamic Identity ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Can You See the Music Dynamic Identity e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Can You See the Music Dynamic Identity ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Tags: music-driven, dynamic, flexible, identity
Production Technology: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inspiration: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Project Duration: The new identity was published in February, in Hungary.
Team Members: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions