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Plasma Sf Moralo Oa Typeface by Paul Robb

Plasma Sf Moralo Oa Typeface by Paul Robb is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.


BoronseKerafikhe· 2022

Plasma Sf Moralo Oa Typeface

by Paul Robb

Client: S6 Foundry

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

Colors

The Design

About Plasma Sf Moralo Oa Typeface

Plasma ke fonte ea modular ea setaele e ntlafalitsoeng ho fana ka bocha ho merero ea litšoantšo. Fonte e kenyelletsa mekhoa e fapaneng le e fapaneng ea litlhaku tse pharalletseng tse nang le li-glyphs tse fetang 80 tse lumellang ho tsoakana ha li-glyph, ho etsa hore mofuta oa mongolo e be oa botho bo ikhethang. Fonte e nepahetse bakeng sa likhokahano tsa marang-rang tse fanang ka tekano e ikhethang ea pono. Buka ea Specimen e ile ea ntlafatsoa e le nako e khutšoane bakeng sa baqapi ba pele ba 20 ho reka fonte.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Plasma Sf Moralo Oa Typeface ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Plasma Sf Moralo Oa Typeface e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Plasma Sf Moralo Oa Typeface e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Plasma is a stylistic modular font developed to give freshness to graphic projects. The font includes diverse and versatile styles of an extensive character set with over 80 alternative glyphs allowing glyph mixing, griving the typeface a unique personality. The font is perfect for branding communications giving a distinct visual balance. The Specimen book was developed as a short run for the first 20 designers to buy the font.
Dimensions & Packaging
256 pages full colour, hard-backed book
Tags
Font design, Branding, Identity, Type design
Design Challenge
The main challenge was to interpret the 3 simple forms and to develop them into a dynamic contempory font
Research
Research photography and onsite sketching
Inspiration
The idea behind the font was the brutalist architecture around the Southbank in London. Using the idea of the form found of negative circles constructed within the building, and the strong blocks and dramatic triangles of light. The font is an ever ending construction project with infinite combinations both in upper and lowercase glyphs
Project Duration
July- September 2021
Patents
Paul Henry Robb
Team Members
Paul Henry Robb
Moira Bartoloni
Image Credits
Paul Henry Robb

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