ZhenYue Mosebetsi oa Sehlooho: Letshwao le Boitsebiso ba Kh'oranta ka Guangzhou Cheung Ying Design Co. Ltd.

Moralo oa ZhenYue Mosebetsi oa Sehlooho: Letshwao le Boitsebiso ba Kh'oranta ka Guangzhou Cheung Ying Design Co. Ltd. ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2022

ZhenYue Mosebetsi oa Sehlooho: Letshwao le Boitsebiso ba Kh'oranta

ka Guangzhou Cheung Ying Design Co. Ltd.

Moreki: Guangzhou Cheung Ying Design Co., Ltd.

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

13,327

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #137424

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le ZhenYue Mosebetsi oa Sehlooho: Letshwao le Boitsebiso ba Kh'oranta

Mongolo oa Buka: ZhenYue ke letshwao le boitsebiso ba kh'oranta bo entsoeng bakeng sa morekisi oa lijo tse omisitsoeng. Letshwao lena le kopanya sebopeho sa sefeo sa setso sa mmoho sa ho omisa se entsoeng ka lehlaka le mokhoa oa ho loha. Litlhaku tsa lebitso la kh'oranta li kopantsoe ebile li hokahane, kahoo thulaganyo ea tsona e tshoana le lijo tse omisitsoeng tse bokelletsoeng sefeong. Mmala o mosehla-khubelu o khethiloe joalo ka mmala oa kh'oranta ho bontsha bochwepe ba setso le mofuthu. Boitsebiso bona bo taketsoe ka mokhoa oa vector ebe bo sebelisoa liphutheloana tsa thekiso, libakeng tsa thekiso, mabenkeleng a inthanete le lipapatsong. Tšepe e tshehla (foil gold) le mokhoa oa ho hatisa ka lira (screen printing) li sebelisoa lintlheng tse hatisitsoeng.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

ZhenYue Mosebetsi oa Sehlooho: Letshwao le Boitsebiso ba Kh'oranta ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. ZhenYue Mosebetsi oa Sehlooho: Letshwao le Boitsebiso ba Kh'oranta e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. ZhenYue Mosebetsi oa Sehlooho: Letshwao le Boitsebiso ba Kh'oranta e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: ZhenYue is a dried foods retailer with the aim of restore the essence of food. In order to better empower the new consumption experience of the company and strengthen the stickiness between consumers and the brand, the new brand standard color selects orange, which is conveys the traditional craftsmanship and enthusiastic visual language of the product. Through the visual combination of the new logo and extended graphics, the overall vision brings a strong penetrating power, which is unified and stylish, and further enhances consumer confidence.
Boholo le Phuthelo: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Lithegi: Logo, Branding, Packaging, Visual Identity, Graphic Design
Theknoloji ya Tlhahiso: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag, etc. The process involves foil gold, screen printing.
Phephetso ya Moralo: The difficulty of the work is that the brand has a wide range of dried foods products, and hundreds of products with design issues such as blurred labels, inconsistent packaging, and visual inconsistency in the overall image. Therefore, the new image upgrade design must be flexible enough to support different audiences and category diversity.
Dipatlisiso: In-depth research was conducted on the production process of traditional dried foods. In addition, the understanding and needs of dried foods in the daily life of the city and its people were analyzed. All this makes us clear the direction of brand upgrade. It redefines the essence of the brand, its differentiated attributes, values, the personality archetype of the brand and its main purpose. A design system that simultaneously displays the overall image of the brand and the unique attributes of the product is constructed.
Kgothaletso: As one of the characteristic traditional crafts in China, the most significant feature of dried foods is that it is dehydrated by slow drying in the sun. Therefore, in the design of the new brand logo, the traditional bamboo sieve drying form and the weaving process are combined, and the brand name letters "z, h, e, n, y, u, e " are interspersed and linked to each other, so that the arrangement form of each letter makes it look like the collection of different dried foods in the bamboo sifter, which interprets the connotation of the brand name of " ZhenYue ", and brings out the beautiful meaning of " ZhenYue Selection, High-quality Gathering" as a whole.
Nako ya Projeke: The project started in June 2020 in Guangzhou and finished in September 2021 in Guangzhou.
Tsamaiso ya Mosebetsi: The new brand identity is designed for product retail packaging, sales outlets, online stores and advertising.
Litho tsa Sehlopha: Creative Director: Zhiji Dong
Designer: Lu Gu
Litlotla tsa Setshwantsho: Guangzhou Cheung Ying Design Co., Ltd..