Figura Mosebetsi oa Mantlha: Boiketsahatso ba Khoutu, Moralo oa Sepakete by Anja Zambelli Colak

Figura Mosebetsi oa Mantlha: Boiketsahatso ba Khoutu, Moralo oa Sepakete by Anja Zambelli Colak is a highly esteemed winner of the very prestigious 2022 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2022

Figura Mosebetsi oa Mantlha: Boiketsahatso ba Khoutu, Moralo oa Sepakete

by Anja Zambelli Colak

Client: Zambelli Brand Design

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Figura Mosebetsi oa Mantlha: Boiketsahatso ba Khoutu, Moralo oa Sepakete

Mongolo oa Buka: Figura ke moralo oa boiketsahatso ba khoutu le sepakete bakeng sa mefuta e fapaneng ea lijo tsa Mediterranean, tse akarelletsang likuku tsa feiye, tjokolete le mafura a mohloaare. Boitsebahatso bo hahiloe ho pota-pota lets'oao la feiye le entsoeng ka mokhoa oa balune ea moea, e leng tšupiso ea maeto le metso ea Mediterranean ea mothehi oa khoutu. Mebala ea khauta, e sootho ea 'muelo le ea botala e emela lisebelisoa tsa mantlha. Meaho ea makhasi a feiye, maqhubu le a maqhwabi a litlhapi a hopotsa Mediterranean. Litlebele le sepakete sa pampiri li hatisitsoe ka mebala ea Pantone holim'a pampiri ea Fedrigoni, ho eketsoa ka foil ea khauta. Moralo o hlahisa lihlahisoa tsena 'marakeng oa Asia.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Figura Mosebetsi oa Mantlha: Boiketsahatso ba Khoutu, Moralo oa Sepakete ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Figura Mosebetsi oa Mantlha: Boiketsahatso ba Khoutu, Moralo oa Sepakete e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Figura Mosebetsi oa Mantlha: Boiketsahatso ba Khoutu, Moralo oa Sepakete e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Dimensions & Packaging: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Tags: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Production Technology: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Design Challenge: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Research: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Inspiration: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Project Duration: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Operation Flow: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Team Members: Anja Zambelli Colak