Now Mosebetsi wa Mantlha: Seswantšo sa Sekoahelo sa Album by Yijia Xie

Now Mosebetsi wa Mantlha: Seswantšo sa Sekoahelo sa Album by Yijia Xie is a highly esteemed winner of the very prestigious 2022 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2022

Now Mosebetsi wa Mantlha: Seswantšo sa Sekoahelo sa Album

by Yijia Xie

Client: Yijia Xie

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Now Mosebetsi wa Mantlha: Seswantšo sa Sekoahelo sa Album

Mongolo wa Buka: Now ke moralo wa album o entsoeng bakeng sa seopeli seo lipina tsa sona tse tšeletseng li phetlang lipale ka litoro, kholo le lerato. Tlhaku e le 'ngoe ea Sechaena e nang le moelelo e nkiloe ho tsoa sehloohong se seng le se seng sa pina, tse kang Universe, Rain, Believe, Eyes, Moon le Star. Litlhaku tsena li kopantsoe le collage ea dijithale le khoutu e hlahisang. Likarolo tse khethiloeng li kenngoa lenaneong la khomphutha le hlahisang lifoto tse fapa-fapaneng tse likete, kahoo sekoahelo se seng le se seng sa sephutheloana ke sa ‘moloko. Sebopeho sa khoranta se lekantsoe ka lisenthimithara tse 4.25 ka 4.25 (linche). Morero ona o kenyelletsa meralo e tšeletseng ea sekoahelo, buka ea mantsoe a lipina le sephutheloana sa album.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Now Mosebetsi wa Mantlha: Seswantšo sa Sekoahelo sa Album ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Now Mosebetsi wa Mantlha: Seswantšo sa Sekoahelo sa Album e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Now Mosebetsi wa Mantlha: Seswantšo sa Sekoahelo sa Album e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
Dimensions & Packaging: Width: 4.25in X Height: 4.25in
Tags: Album Design, Graphic Design, Typography, Generative Coding, Print Design
Production Technology: Print Design / Digital Collage / package design / generative coding
Design Challenge: One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.
Research: This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.
Inspiration: Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.
Project Duration: September 2021 - January 2022
Operation Flow: I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
Team Members: Designer: Yijia Xie