Miepu Diary Ketapelo ea Sebōpuoa by Guangzhou Kemei Commodity Co., Ltd.

Miepu Diary Ketapelo ea Sebōpuoa by Guangzhou Kemei Commodity Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2022

Miepu Diary Ketapelo ea Sebōpuoa

by Guangzhou Kemei Commodity Co., Ltd.

Client: Guangzhou Kemei Commodity Co., Ltd.

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

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Colors

The Design

About Miepu Diary Ketapelo ea Sebōpuoa

Miepu Diary ke sehlopha sa liketso tsa liketapelo tse kopanyang setso sa mokhoa oa kajeno le lipale tsa khale tsa bana. Sebōpuoa se ka sehloohong ke Duoduo, ngoanana ea sebete ea nang le lehlohonolo ea tšoanang le mmutla, e bontšoa hammoho le katse e nonneng. Lipale tse ’nè tsa tšomo tse tsebahalang lefatšeng ka bophara li phetoa hape ka liketapelo tse ’nè tse nang le lihlooho, tse tabetsoeng ka letsoho ka mokhoa oa kajeno. Liketapelo tsena li ka sebelisoa liphosetareng, liaparong le lihahong tse amanang le tsona. Sepheo ke ho theha sebōpuoa se ratehang le se sebeletsang mefaseho, se hokahanyang lipale tsa tšōmo le mekhoa ea mefaseho ea kajeno.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Miepu Diary Ketapelo ea Sebōpuoa ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Miepu Diary Ketapelo ea Sebōpuoa e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Miepu Diary Ketapelo ea Sebōpuoa e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Miepu Diary is an illustration art work that combines modern trend culture and classic children's stories. With the fairy tale style, the designer combines a brave, cute, lucky, foodie rabbit girl with a chubby poop-poop cat, creating a lovely and charming cartoon image.
Tags: Hand drawing, illustration, fairy tales, and fashion trends.
Design Challenge: In the design process, the biggest problem faced by this work is the choice between "the same" and "the different" designs with different themes. As the modern society generally tends to be concise in the commercial aesthetics design, how to choose between conciseness of pictures, IP characterization, recognition and difference of themes has become a great challenge that the design team has to face in design.
Research: Besides being cute and docile in the eyes of human, rabbit is one of the animals most frequently appearing in fairy tales all over the world. Secondly, in recent years, due to a sensational domestic animation comparing rabbit to Chinese, the element rabbit often carries the metaphor of Chinese/Chinese-made in the network, which coincides with the positioning of the brand.
Inspiration: The Diary is to bring you a more interesting, cute and fashionable personalized IP through the integration of fairy tales and trend culture.
Operation Flow: Based on "Duoduo", the protagonist of this diary, the design team integrates four world-famous fairy tales and draw 4 different theme designs with modern painting, which can be flexibly applied to various posters, clothing and related products.

Read the Press Release