Amplifying Identity Primary Function: Moralo oa ka hare oa ofisi ka DB and B Pte Ltd

Moralo oa Amplifying Identity Primary Function: Moralo oa ka hare oa ofisi ka DB and B Pte Ltd ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Sebaka sa Ka Hare le Dipontsho.

SileveraKa Hare· 2022

Amplifying Identity Primary Function: Moralo oa ka hare oa ofisi

ka DB and B Pte Ltd

Moreki: DB&B Pte Ltd

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Ka Hare

17,022

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #137777

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Amplifying Identity Primary Function: Moralo oa ka hare oa ofisi

Book Text: Amplifying Identity ke moralo oa ka hare oa ofisi o fumanehang Asia Square Singapore. Sebaka sena sa mosebetsi se aparetse mekato e meraro mme se koahela sebaka se seholo sa limithara tse likwere tse 9,300. Libaka tse mashome a mahlano tsa tšebelisano-'moho le liphaposi tse hlano tse kholo tsa liboka li abiloe ho phatlalla le mekato ho tšehetsa mosebetsi o tenyetsehang le o kopantsoeng. Litšoantšo tse ikhethileng tsa tikoloho li sebelisoa literateng le libakeng tsa marako ho hlahisa setso sa k'hamphani, melao-motheo ea boetapele le nalane. Likhapete tse entsoeng ka thepa e tšoarellang, pente e nang le likhomphaonto tse fofang tse tlaase le lebone le arotsoeng ka libaka li sebelisoa ho fokotsa phello ea tikoloho.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Amplifying Identity Primary Function: Moralo oa ka hare oa ofisi ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Amplifying Identity Primary Function: Moralo oa ka hare oa ofisi e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Amplifying Identity Primary Function: Moralo oa ka hare oa ofisi ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Boholo le Phuthelo: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Lithegi: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Theknoloji ya Tlhahiso: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Phephetso ya Moralo: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Dipatlisiso: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Kgothaletso: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Nako ya Projeke: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Litho tsa Sehlopha: Ricardo Celis
Victor Wong
Litlotla tsa Setshwantsho: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/