Chinese Festivals Mananeo a Litšoantšo by Chunli Zhou

Chinese Festivals Mananeo a Litšoantšo by Chunli Zhou is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2022

Chinese Festivals Mananeo a Litšoantšo

by Chunli Zhou

Client: Northeastern University of China

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Chinese Festivals Mananeo a Litšoantšo

Mokitlane oa Buka: Mekete ea Machaena ke letoto la litšoantšo tse thehiloeng holim'a mekete ea setso ea Machaena. Letoto lena le akaretsa Selemo se Secha sa Machaena, Mokete oa Sekepe sa Drakone, Mokete oa Bohareng ba Hoetla le Mokete oa Chung Yeung. Lintho tsa mekete tse kang lipenyane, likepe tsa drakone, zongzi le cornelian li bontšoa ka har'a liketsahalo tsena. Mebala e ka sehloohong e khethiloe hore e tsamaisane le moea/boemo ba mokete o mong le o mong. Litšoantšo tsena li tataisitsoe ka software ea ho taka ea dijithale 'me li hatisitsoe ka 800 ka 800 milimithara. Sepheo ke ho hlahisa setso sa mekete ea khale ka mokhoa oa pono oa mehleng ena.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Chinese Festivals Mananeo a Litšoantšo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Chinese Festivals Mananeo a Litšoantšo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Chinese Festivals Mananeo a Litšoantšo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inside the illustrations are included specific imagery of traditional Chinese festivals such as "Chang'e", "zongzi", "dragon boat" and "cornelian"." The main colours of the illustrations are set for the different festivals. The illustrations throughout the series have a strong festive character and promote Chinese festival culture while allowing the atmosphere and flavour of different traditional Chinese festivals to be shown.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 800mm (W), 300dpi, RGB.
Tags: China, Festivals, Chinese New Year, Dragon Boat Festival, Mid-Autumn Festival, Chung Yeung Festival
Production Technology: This series of illustrations is drawn by procreate software. It is produced by a high level of printing and manufacturing techniques to show the beautiful and exquisite detail of the illustrations.
Design Challenge: The difficulty lies in accurately characterising traditional Chinese festivals and their elements, achieving a combination of modern aesthetics and traditional elements, computer technology and traditional craftsmanship, and the aesthetic standards of the characters.
Research: This "Chinese Festivals" series of illustrations features the Chinese New Year, Dragon Boat Festival, Mid-Autumn Festival and Chung Yeung Festival, which include festive elements such as "New Year animals", "firecrackers", "dragon boats", "zongzi" and "cornelian". The main colours of the illustrations are adapted to the atmosphere of the different festivals, deepening people's understanding of Chinese festivals while making more friends at home and abroad enjoy traditional Chinese festival culture.
Inspiration: The inspiration for the illustration design comes from traditional Chinese festivals. The strong atmosphere of festivals often makes people feel happy and joyful, and it is the responsibility and duty of every citizen to pass on the culture. Therefore, through illustration design, I hope to realise the effective innovation of traditional festival elements in contemporary times, spreading the energy of Chinese traditional festivals while making more people fall in love with Chinese festivals.
Project Duration: The work began in December 2022 at Northeastern University in Shenyang, Liaoning Province, China, and was completed in February 2022 at Northeastern University in Shenyang, Liaoning Province, China.
Operation Flow: The key to this design is to have a strong impact that appeals to the public, a high aesthetic effect that appeals to people's aesthetic sensibilities, and at the same time promotes cultural heritage while committing to its innovative development.
Team Members: Design direction: Huo Kai, designed by Zhou Chunli
Image Credits: Image #1 : Illustration Zhou Chunli, 2022.
Image #2 : Illustration Zhou Chunli, 2022.
Image #3 : Illustration Zhou Chunli, 2022.
Image #4 : Illustration Zhou Chunli, 2022.