Carbon Research Boitsebiso ba K'hamphani by Sxdesign is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.
BoronseKerafikhe· 2022
Carbon Research Boitsebiso ba K'hamphani
by Sxdesign
Client: Carbon Research
Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category
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- Verified Award Winner
- Verify Award Status for #137997
The Design
About Carbon Research Boitsebiso ba K'hamphani
Carbon Research ke boitsebiso ba k'hamphani bo entsoeng bakeng sa koranta ea thuto e thehiloeng tlas'a moelelo oa ho se hlahise carbon (carbon neutrality). Letšoao (logo) le kopanya setšoantšo sa lefatše le sebopeho sa athomo sa carbon ho bontša tšireletso ea tikoloho. Likhokahano tsa mela li kopanya li latitude tsa lefatše le tsela tsa electron, tse fanang le maikutlo a menahano e bulehileng le puisano e sephutheloa. Sebopeho se lekaneng le se pota-potileng se bonts'a sechaba sa thuto se kopaneng. Letšoao le kopaneng le hatisoa holim'a likhoveri tsa koranta le mecha e meng ea 'ngoloa, 'me le lula le ka baleha ho fihlela boholong ba bonyane ba 20 ka 5 milimithara.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Carbon Research Boitsebiso ba K'hamphani ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Carbon Research Boitsebiso ba K'hamphani e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Carbon Research Boitsebiso ba K'hamphani e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Carbon Research's logo uses earth and carbon atomic to convey ideas of carbon neutrality and eco-protection. In detail, we use line connections to merge earth’s latitudes with electronic tracks, which means bounds of thought and symbolizes more communication. The surrounding and symmetrical structure reflects the image of a cohesive academic community. Overall, the design conveys the brand value of an international, top-tier journal and reflects a sense of mission for the time.
- Dimensions & Packaging
- The combine logo can be print on the minimal size at 20mm x 5mm.
- Tags
- graphics, illustration and visual communication, logo, academic journal, carbon, earth
- Production Technology
- It can be printed on magazine covers or other products.
- Design Challenge
- In order to express carbon, environmental protection and other elements while making the brand logo convey a deeper significance to help brand positioning, the selection of elements, how to match and combine them, and how to handle the details in the design process are huge challenges that require systematic and unified thinking by the design team.
- Research
- Research has shown that visual symbols with broad consensus can evoke a common memory and establish a unified perception of a certain figure. Earth is one of such symbols. besides expressing the concept of eco-friendly, the use of the earth as the core element of the organization over a long period of time has built a solid consensus in people's minds that they are socially responsible, international and reliable, which is the main reason why we chose this element for carbon research.
- Inspiration
- Carbon Research is an academic journal founded in the context of carbon neutrality. It aims to promote the cause of human eco-protection with an international, top-notch and authoritative figure. Based on this position, designers finally chosen the earth, commonly used by international organizations as the core element of the brand identity with the carbon atomic structure.
- Project Duration
- The project started in January 2022 in Beijing and finished in February 2022 in Beijing, China.
- Operation Flow
- The combine logo is used primarily as a typographic element on journal covers, as well as printed on journal covers or other physical media.
- Patents
- Sxdesign
- Team Members
- Yingfei Sun
Hao Huang
Qian Hao
Haining Jiang
Xu Chen
Rong Zhang
Wushuang Li
Fengchang Wu - Image Credits
- Sxdesign
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