Greeninful Boitsebiso ba Brand by Michelle Poon is a highly esteemed winner of the very prestigious 2022 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2022

Greeninful Boitsebiso ba Brand

by Michelle Poon

Client: Greenin'ful

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Greeninful Boitsebiso ba Brand

Greeninful ke morero wa ho fetola boitsebiso ba brand e sireletsang tikoloho e tšehetsang bophelo bo sa senyeng tikoloho. Brand ena e kopanya batho ba hlokomelang tikoloho. Letshwao le bontša sefahleho sa setjhaba se tala mme le bonahatsa boikemisetso le takatso ya ho ithuta. Boitsebiso ba pono bo sebedisa mebala e khanyang, mekgwa e matla ya boro le dintho tse tshwntshitsweng ka letsoho, tse dulang di ka fetoloha ha di sebediswa. Ditshwantsho di kgethilwe hore di shebahale di amaneha le batho e bile di tsepamisitse maikutlo setjhabeng. Phetoho ena ya boitsebiso e fetola brand ho tloha sethaleng sa kgwebisano ho ya sethaleng sa setjhaba se phahamisang tlhokomelo ya setjhaba mabapi le tshireletso ya tikoloho.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Greeninful Boitsebiso ba Brand ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Greeninful Boitsebiso ba Brand e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Greeninful Boitsebiso ba Brand e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Dimensions & Packaging: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Tags: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Production Technology: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Design Challenge: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Research: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Inspiration: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Project Duration: October 2021 - January 2022
Operation Flow: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Team Members: Michelle Kason
Image Credits: Image 1: Michelle Kason (Designer)