Career Science Mosebetsi wa Mantlha: Sesebelisoa sa ho Ithuta ka Centrick

Moralo oa Career Science Mosebetsi wa Mantlha: Sesebelisoa sa ho Ithuta ka Centrick ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Theknoloji ya Mehala, Diaplikeishene le Softwere.

BoronseMohala· 2022

Career Science Mosebetsi wa Mantlha: Sesebelisoa sa ho Ithuta

ka Centrick

Moreki: Centrick Marketing Solutions LLP

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Mohala

15,864

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #139463

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Career Science Mosebetsi wa Mantlha: Sesebelisoa sa ho Ithuta

Mongolo oa Buka: Career Science ke sesebelisoa sa ho ithuta sa mophone bakeng sa baithuti le basebetsi ba qalang mesebetsi. Sebopeho sa sona se thehiloe holim'a li-app tseo batho ba tloaetseng ho li sebelisa letsatsi le letsatsi, kahoo ho sebelisa sona ho utloahala ho le bonolo. Menu ea lithuto e hlophisitsoe joalo ka lethathamo la lipina, 'me tlhahlobo e rarahaneng e hlalosoa ka litšoantšo tse bonolo. Tsoelo-pele ea mosebetsi e bontšoa e le 'mapa o arolelanang ka menyako ea menyetla e mecha. Lifonya tsa baetapele li latela mokhoa oa lipapali, 'me menyetla e hlahisoa e le likarete tseo ho ka bokelloang. Liskrine li sebelisa boemo ba 16x9 'me li ikamahanya le lisebelisoa tse fapaneng. Morero ke ho etsa hore ho ithuta ka mosebetsi ho hlake le ho be monate.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Career Science Mosebetsi wa Mantlha: Sesebelisoa sa ho Ithuta ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Career Science Mosebetsi wa Mantlha: Sesebelisoa sa ho Ithuta e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Career Science Mosebetsi wa Mantlha: Sesebelisoa sa ho Ithuta e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The journey of life is a composition of unique things. Hence, each section on the platform, inspired by life, was created to be unique. The course menu was designed like a music playlist. Complex analyses were simplified with graphics inspired by sci-fi movies. Career progress emulated growth in the natural order of life. Leaderboards were inspired by video games. Opportunities were showcased like collectible trading cards. The platform was simplified to make learning intuitive yet playful.
Boholo le Phuthelo: Learning platforms are used predominantly by students and entry level professionals, especially on the go. Hence we designed it mobile first. With design responsive fundamentals at the crux of this intuitive interface, we bootstrapped the platform to facilitate a user experience that seamlessly translates across devices. The platform screens were created in the 16x9 aspect ratio, rendering horizontally and vertically without compromising on the experience.
Lithegi: User interface, interactive interface, learning platform, learning application, UI, UX, human centred design, design thinking
Theknoloji ya Tlhahiso: Using design thinking methodologies, we designed this learning platform by first talking to people. The research was conducted remotely, spanning occupations and geography. Customised software was then used to analyse and match user patterns to predict social behaviour. Heat map screen testing was applied to identify and solve for blockages and drop outs across the user journey. Low fidelity wireframes were created and tested before designing and prototyping the platform on Figma.
Phephetso ya Moralo: To create a platform like no other, social media behaviour, professional networking, learning and career guidance, all had to be integrated into one seamless platform. As every individual’s career path is as unique as the person himself, it was imperative to encapsulate the individual journey. This required talking to over 1000 people from different walks of life, backgrounds, each with unique aspirations and analyse their behaviour to simply take the rocket science out of career growth.
Dipatlisiso: When designing the platform, we integrated the fundamentals of design thinking into the process. We talked to over a 1000 people to understand what makes them tick and factored in their current interests to design an involved user interface, adding a human touch to AI learning. We structured the navigation based on the apps they love, covet and most frequently use. The visitors would then need to rely on muscle memory to explore the platform while their minds remained focused on their goals.
Kgothaletso: For a learning platform that simplifies life’s toughest decisions, the journey of life formed the inspiration. From social conversations, gaming, shopping to dating, movies and music, the platform was designed keeping the audience interests at the core while celebrating their uniqueness to create an experience that reflects the world we live in. When they log on, the newness coupled with a sense of familiarity, makes them feel like the platform was designed specially to make them succeed.
Nako ya Projeke: May 2021 to August 2021, Mumbai, India
Tsamaiso ya Mosebetsi: When done right, platforms designed with a human-centred approach, look simple. Because at the core, they connect with people. Edvanza was therefore built to make learning look and feel like a lot of fun. The gap analysis, that solves for perceived gaps, was designed inspired by shopping apps, subliminally urging the user to act and do more. The course menu was designed to be as playful as a music playlist. The career map imitates growth in nature, branching into opportunities as the user grows.
Litho tsa Sehlopha: Roy Menezes
Yash Chauhan
Ranjeet Bubber
Zara Daruwalla
Saurabh Choudhary
Malavika Shah
Anamta Shaikh