Artem Luxury Watch Straps Mosebetsi oa Sehlooho: Pokello by Joel Derksen

Artem Luxury Watch Straps Mosebetsi oa Sehlooho: Pokello by Joel Derksen is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2022

Artem Luxury Watch Straps Mosebetsi oa Sehlooho: Pokello

by Joel Derksen

Client: Studio Otherness

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

15,533
Verified Award Winner
Verify Award Status for #139454

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Artem Luxury Watch Straps Mosebetsi oa Sehlooho: Pokello

Mongolo oa Buka: Artem Luxury Watch Straps ke moralo oa pokello o entsoeng bakeng sa mefaho ea liwashe e entsoeng bakeng sa bakhoboketsi. Sekoahelo se ka ntle se hula se le nqane ho bontša lebokoso la ka hare la vellum e nang le "frosted" e bulehang ka lehlakoreng ka seala sa flap. Karolo ea foam e tšoara mofaho sebakeng. Sebopeho se seholo le sa boqapi se totobatsa mesele e bohale le ho nepahala ha tekgeniki. Ho tsitsinya ka foil le mapampiri a 'mala oa boputsoa le bolulu bo tlas'a borena li fana ka ponahalo e ntle le ea tekgeniki. Sebopeho se ile sa etsoa hore se bontše sehlahisoa ka ho hlaka nakong ea ho se ntša lebokoso.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Artem Luxury Watch Straps Mosebetsi oa Sehlooho: Pokello ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Artem Luxury Watch Straps Mosebetsi oa Sehlooho: Pokello e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Artem Luxury Watch Straps Mosebetsi oa Sehlooho: Pokello e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Dimensions & Packaging: 80mm W x 20mm D x 270cm L
Tags: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Production Technology: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Design Challenge: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Research: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspiration: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Project Duration: 4 months, Netherlands
Operation Flow: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Team Members: Creative Director: Joel Derksen
Image Credits: Photographer: Ingmar Swalue