Khedr El Attar Boitsebiso ba Khoebo by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.
TšepeKerafikhe· 2022
Khedr El Attar Boitsebiso ba Khoebo
Client: Khedr el Attar
Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category
Verified Award Winner
Verify Award Status for #139930The Design
About Khedr El Attar Boitsebiso ba Khoebo
Khedr El Attar ke boitsebiso ba khoebo bo entsoeng bakeng sa morekisi oa lihlahisoa tsa tlhaho le tse sa sebetsoang tse thehiloeng Cairo ka 1945. Morero ona o kopanya leano la khoebo le tsamaiso ea pono e bontšang boemo bo bocha ba khoebo ena. Boitsebiso bona bo boloka boemo ba Khedr El Attar joalo ka mohloli oa thepa ea tlhaho le e sa sebetsoang. Tsamaiso ea pono e hlophisa khoebo ena ka mekhahlelo e meraro e ka sehloohong: meriana ea tlhaho, botle ba tlhaho le lihlahisoa tsa lijo. Moralo oa sepaka-motjeko le litataiso tsa khoebo li phethela tsamaiso ena, li kopanya moetlo oa khale oa khoebo ena le tlhahisoa e mocha.
The Recognition
About the Moputso oa Tšepe oa A' Design Award
Khedr El Attar Boitsebiso ba Khoebo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Khedr El Attar Boitsebiso ba Khoebo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Khedr El Attar Boitsebiso ba Khoebo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
- Tags
- Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
- Inspiration
- Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
- Project Duration
- The project started in March 2020 in Cairo and finished in 2021
- Team Members
- Omnia Magdy Photographer
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