Buddy Workwear Boitsebiso ba Letshwao la Kgwebo by Pilotfisch GmbH and Co. KG

Buddy Workwear Boitsebiso ba Letshwao la Kgwebo by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 Moputso oa Silevera oa A' Design Award in Moralo wa Papatso, Kgwebo le Puisano Competition Category.

SileveraPapatso· 2022

Buddy Workwear Boitsebiso ba Letshwao la Kgwebo

by Pilotfisch GmbH and Co. KG

Client: Buddy Workwear Manufaktur

Moputso oa Silevera oa A' Design Award Winner in Papatso Category

47,966

Verified Award Winner

Verify Award Status for #140102

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Buddy Workwear Boitsebiso ba Letshwao la Kgwebo

Buddy Workwear ke boitsebiso ba letshwao le hlahisitsweng bakeng sa mohlahisi wa diaparo tsa mosebetsi Jeremane. Lebitso Buddy le theha motheo wa boitsebiso mme le tswa lebitsong la kgale la khamphani. Boblue bo lefifi bo sebetsa jwaloka mmala o ka sehloohong mme bo etsa hore dihlahiswa le dinepe di hlahelle, ha boblue bo bobebe bo sebediswa jwaloka mmala wa ho kgetholla le ho totobatsa. Mebala e mmedi ena e tlatsana jwaloka metswalle. Mongolo o hlakileng le mantswe a bonolo di tshehetsa boitshwaro bo tobileng ba letshwao lena. Boitsebiso bona bo sebediswa dibukaneng tse hatisitsweng, sebakeng sa marang-rang, video le letsholong la mecha ya diphatlalatso ya setjhaba.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Buddy Workwear Boitsebiso ba Letshwao la Kgwebo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Buddy Workwear Boitsebiso ba Letshwao la Kgwebo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Buddy Workwear Boitsebiso ba Letshwao la Kgwebo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensions & Packaging: Brochures DIN A4
Tags: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Production Technology: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Design Challenge: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Research: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspiration: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Project Duration: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Operation Flow: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Team Members: Pilotfisch GmbH & Co. KG
Image Credits: Photography: Fotografie Witte Wattendorff GmbH, Münster