Shadlee Primary Function: Sephuthelo sa Jusi by Mohammadreza Eslamparast

Shadlee Primary Function: Sephuthelo sa Jusi by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2022

Shadlee Primary Function: Sephuthelo sa Jusi

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Shadlee Primary Function: Sephuthelo sa Jusi

Book Text: Shadlee ke letoto la liphuthelo tsa jusi le entsoeng bakeng sa litatso tse robeli tsa litholoana, ho kenyeletsoa phaenapole, mango le tšeri e babang. Lebokose ka leng le na le bophara ba 45 mm, botebo ba 45 mm le bophahamo ba 130 mm. Litšoantšo li takiloe ka letsoho ka setaele sa cubism, ebe li scan-oa 'me li phethoa ka k'homphieutha. Ho sebelisoa mebala e bataletseng hobane mokhoa oa khatiso ea flexography ha o lumelle ho fetoha ha mebala butle-butle. Sephuthelo se seng le se seng se bonts'a sefahleho sa boiqapelo se nang le lintlha tse kang makhasi, litholoana, liletsa kapa lisebelisoa tsa lipapali. 'Mala oa sephuthelo se seng le se seng o amana le tatso ea sona.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Shadlee Primary Function: Sephuthelo sa Jusi ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Shadlee Primary Function: Sephuthelo sa Jusi e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Shadlee Primary Function: Sephuthelo sa Jusi ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.